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Alternative Search Engines Forum

Estee Lauder vs Ibeauty vs Excite

 11:31 pm on Aug 8, 2000 (gmt 0)

The long Estee Lauder vs Ibeauty lawsuit is finally resolved [biz.yahoo.com]. It was a noteable lawsuit because it involved Excite's selling of banner ads tagged to Keywords. Excite has sold banners to Ibeauty under the keyword estee lauder.



 11:39 pm on Aug 8, 2000 (gmt 0)

love this line...
Recognizing the proprietary importance of the Estee Lauder Companies' strong brand names, iBeauty.com has voluntarily agreed to refrain from using trademarks owned by the Estee Lauder Companies as Internet keywords.
It was 'voluntary' after they were sued.
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