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Alternative Search Engines Forum

AOL Search
First Yahoo, then MSN... now AOL?

 9:51 am on Jan 20, 2005 (gmt 0)

AOL to expand capabilities in Web searches [news.com.com]

Opinions? Is this likely to be just extra features, or a new engine of their own?



[edited by: Brett_Tabke at 2:34 pm (utc) on Jan. 20, 2005]
[edit reason] added links [/edit]



 10:04 am on Jan 20, 2005 (gmt 0)

AOL plans to expand the advertising appearing on its search page, the article said. It will also use the unusual approach of charging advertisers based on how many telephone calls are generated by their ads.

So it sounds like more ads per page, probably like Ask Jeeves has. The telephone call thing sounds like FindWhat's new offering.


 2:38 pm on Jan 20, 2005 (gmt 0)

Nice to see SingingFish get some play.


 3:48 pm on Jan 20, 2005 (gmt 0)

This technique is commonly referred to as "skewing."



 5:00 pm on Jan 20, 2005 (gmt 0)

skewing= to favor ones own content properties in the search results ... yahoo sometimes lists their in-house stuff at the top of search results.... the results are skewed in their favor



 10:05 pm on Jan 20, 2005 (gmt 0)

AOL has partnered with Fast Search & Transfer (FAST) to deepen its local search capabilities by deploying design conventions developed by FAST

AOL Search has been updated with a streamlined tabless interface

An improvement. The Hot Searches is cute. Oddly, when I do a query in FireFox, the top site/URL in the SERP attempts to write a cookie (without any action by me).


 11:19 am on Jan 21, 2005 (gmt 0)

Why didn't AOL learn something from Google? What do users want? A simple and clean interface. Period. Keep it simple, stupid!



 5:07 am on Feb 25, 2005 (gmt 0)

I don't need a simple design like google. I need information that I want that is easy to find, like My Yahoo. At least I can get some local weather, news, etc. Yahoo is so much more diversified, not just a little text box.

I used to like google, until I noticed myself consistently going back to Yahoo to get some quick news clips and weather all on one page.

The SERPs are marginally the same.


 10:27 pm on Feb 25, 2005 (gmt 0)

However AOL , will build its search result database, base on itís members serch patterns.


 10:53 am on Feb 26, 2005 (gmt 0)

does anyone even use aol search engine.
i havent for like 5 years or more. well when I think about it Ive used other dont really remember it.

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