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Alternative Search Engines Forum

    
Fastclick goes public
Buy or not?
FridayNight

10+ Year Member



 
Msg#: 1592 posted 10:54 pm on Jan 8, 2005 (gmt 0)

Anyone familiar with Fastclick.com?

[ipohome.com...]

 

phaze

10+ Year Member



 
Msg#: 1592 posted 2:49 am on Jan 9, 2005 (gmt 0)

What makes them different/better than adsense? As far as I can tell, they're the same with some barriers to entry like minimum page impressions etc. Now if they did ads in SERPs, I'd say they may have a USP. And since they don't appear to be an SE themselves, they may be well positioned to do so. I've always thought google doesn't support adsense in SERPs because they think they'd be funding their competition.

FridayNight

10+ Year Member



 
Msg#: 1592 posted 8:26 pm on Jan 9, 2005 (gmt 0)

So... invest or not?

iblaine

10+ Year Member



 
Msg#: 1592 posted 9:37 pm on Jan 9, 2005 (gmt 0)

Fastclick will be interesting to watch this year. They don't have many employees for their size. They're profitable, raised $75M in a round last year and will raise $90M in this IPO. That makes the iprospect & infosearch deals look tiny. Fastclick is loaded with cash so it will be interesting to see what they do with it. Fastclick needs to do more than just arbitrage impressions.

nate_king1

10+ Year Member



 
Msg#: 1592 posted 7:23 pm on Jan 21, 2005 (gmt 0)

I wouldn't only because they have to pay affiliates they have no properties that they own. They rely solely on affiliates to drive traffic. Also they need to get into the Search Business.

freeflight2

10+ Year Member



 
Msg#: 1592 posted 7:46 pm on Jan 21, 2005 (gmt 0)

the ads they are showing are mostly junk... install smilies and screesavers and get tons of spyware on your dad's computer.

shorebreak

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1592 posted 12:27 am on Jan 22, 2005 (gmt 0)

Anyone know when they're planning to IPO?

SlimKim

10+ Year Member



 
Msg#: 1592 posted 2:37 am on Feb 4, 2005 (gmt 0)

fastclick is the leader in the segment of ad networks they are in ... they have a good rep for paying publishers on time and for paying at levels that are as good or nearly as good as their compeititors such as casale and burst media

this kind of ad network usually serves banner ads and not text ads on cpm basis

i think they will do very very well, especially in the short term ... who can say with any certainty about 2 to 5 years out ... we could guess ... and that guess might be a nod towards fastclick ... but when you go that far out ... there are a lot of variables in all things tech related

:)

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