homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Search Engines / Alternative Search Engines
Forum Library, Charter, Moderators: bakedjake

Alternative Search Engines Forum

Is it just smart marketing at Google?

WebmasterWorld Senior Member 10+ Year Member

Msg#: 1562 posted 11:10 am on Nov 15, 2004 (gmt 0)

I seem to be getting better results with Yahoo search, but Google is still better at selling their product. I don't know why Yahoo and msn insist on using something like "search.buy-this-or-that-site.com" instead of something simple like "new-url.com" for marketing purposes. I think most people associate the old urls with spammy sites that try to sell everything.



Msg#: 1562 posted 4:04 pm on Nov 15, 2004 (gmt 0)

That's because Google etc are using brand advertising, and don't need to 'launch' their company any more.

So a new url for additional services like www.froogle.com is no longer required to 'sell' themselves, as people know the brand inside out.

Well, you won't forget Google will you? They just need to make an assocation with the name Google and people will work out what it is and who owns it.

Smaller engines need to make it very clear, who they are, as they need to establish themselves in the market place. Google doesn't need to beg lol.

you say Google and people reply "of course Google is great" or something like that.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Search Engines / Alternative Search Engines
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved