I wish I knew. See the problem isn’t the building relationships part it’s the quickly part. I figure it takes up to three months to get a good link. Now we may differ considerably on what a ‘good link’ is, I’m always running into that. PR is not my primary focus. See my goal is to draw targeted traffic. Link building is a tool to achieve that aim. I’m running very few linking campaigns myself right now because a) the industry is confused, b) webmasters are confused, c) even Google appears confused at this point, at least to a and b. What that means is “quickly” has been set back even more.
Basically I think that people need to clean up their linking act if they intend to make linking any part of their promotional strategy. We’ve discussed it over the past months in great detail. I have seen some attempt at changes and improvements but until people begin to work the campaign from a plan - it’s a hit or miss deal.
I do have a few tips that might move the process along.
·Close your eye to PR.
·Think about your potential linking audience and expand your vision into peripheral industries and markets.
·Work from a plan. Linking can either bring up or knock you down. The plan gives you control.
·Whether you have to tear your existing system down, rework it completely, tweak a few changes or build from the ground up, make it clean. Don’t set up a sloppy system and stay in control of it.
·Realize it’s going to take time. Unfortunately not everyone is following the first tip so if you don’t have PR or your PR is in a less than favorable state every link you get will take several times the effort.
·Build content for a particular linking audience, make it friendly to your potential visitors (leading them quickly home).
·Open new linking markets. Pool products and information together that relate to a similar consumer market. It could be age, health, region, financial, education, or new to the web. Whatever your market is - think about what that market is also attracted to that fits within your theme. Close your eyes to PR and then open them to an expanded linking audience.
·Tease your new linking audience into linking to you. Write letters, buy link text advertising for short term to stimulate conversation and plant seeds then push for opportunities to share content.
·Close your eyes to PR though because while you are building the content and making the connections your PR will be low or non existent as could your potential partners.
I saw a post this weekend about more traffic coming from a focused link partnership than Google direct and those visits converting more than from the search engine. What is beautiful about Google is they credit legitimate link strategies that involve establishing relationships with other sites and in turn if you take the time to establish a focused plan those partnerships will return the focused pre-qualified traffic that converts. Excellent!