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Link Development Forum

Linking to Top Dogs
How can it be good!

WebmasterWorld Senior Member 10+ Year Member

Msg#: 705 posted 3:39 pm on Mar 13, 2003 (gmt 0)

From what I understand, linking to the top ranking sites for the respective keyword one
is trying to rank high in, will help. right?

Won't the SEs see this as redundant as one may have already seen the first place site. With
a link to the first place site on your site will show the user a site he/she has already seen?



WebmasterWorld Senior Member vitaplease us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 705 posted 8:15 am on Mar 14, 2003 (gmt 0)

IMO every search engine wants the webmaster to do what is best for the searcher/visitor.

In an ideal world you would have a good amount of content text and a couple of external links towards "independant type" authorities/sources which are very much on theme/topic on more or less every content page of your site (take the example of a scientific publication).

Just linking to the top five in the serps does not mean that that link is necessarily most on topic/theme or most informative or the real source of information you are referring to.

If I were a search engine I would give extra points for an external link towards a "deeper" page for example. Most probably that link would be very on topic, or more on topic than an indexpage.

There are algorithms described in which a first ranking would occur for a search query, than a second one which looks how many of the "inner-crowd" (say the top 250) link towards your site to result in a re-ranking. (Do your peers vote for you as well). Do some reading on HITS - Kleinberg

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