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Link Development Forum

    
Another reciprocal links thread
The logic escapes me ...
mat




msg:419073
 9:36 am on Mar 10, 2003 (gmt 0)

Getting reciprocal links can be one of the most powerful site promotion tools at your disposal. They are more important than ever.

... that's what it says at the top of this forum, and I have to say that, today, I just find it ridiculous. I know that it's true, I just don't think it should be so easy. Algorithms, theoretically, get more intelligent, sophisticated and subtle.

Sod that, however - just spend a day wacking off several hundred recip link requests to the usual round of cookie-cutter links pages (all with /LinkPartners in the URL), and you're sorted - straight in at number one for a brand new site, PR6 in the bag, thanks very much.

Now I know that new sites get a boost, I know that they'll (probably) not ride high for too long, but it kind of makes a mockery of the G setup that it can happen at all. What merit is there, what does it prove, quality wise?

I'm no fan of 'whine' posts. I know who should and shouldn't be in the SERPS, quality wise, and I know who should be ahead of us, and why. I've found, in my area, that the G SERP's have been settling down to provide a very accurate top 20 of late. However, this credibility gap is just too wide and too easy to drive through.

A brand-new site that has hundreds of recip links from template-pages, and no other links, no ODP listings, just shouldn't cut it, the only reason it is 'cutting it' is recip links. No skill, no artistry, no merit, no point.

Rant over.

 

fathom




msg:419074
 9:47 am on Mar 10, 2003 (gmt 0)

A brand-new site that has hundreds of recip links from template-pages, and no other links, no ODP listings, just shouldn't cut it, the only reason it is 'cutting it' is recip links. No skill, no artistry, no merit, no point.

Mat the general philosophy is sound. Most "quality" web sites "will not" link to a "No skill, no artistry, no merit, no point" site...

This doesn't mean that you can't get garbage links to produce the same thing... but generally, if "No skill, no artistry, no merit, no point" to a web site... and ranking of #1 may produce traffic...

but the click in and back out immediately types makes ranked #2 much more attractive... right?

vitaplease




msg:419075
 10:11 am on Mar 10, 2003 (gmt 0)

Getting reciprocal links can be one of the most powerful site promotion tools at your disposal. They are more important than ever.

mat, I agree, that could do with some rephrasing, or at least should not be the most important "title" of a link development forum anno now.

However, reciprocal linking can be a nice "jump-start for new sites", as paynt once mentioned.

Long term, in the final analysis, they should be but a small percentage of an authoritive site or of a decent hub, IMO.

rogerd




msg:419076
 1:21 pm on Mar 10, 2003 (gmt 0)

I think the philosophy of this area is changing - the name of the topic was changed to eliminate "reciprocal", and there's some discussion that reciprocal links aren't as valued as non-reciprocal ones.

I think the PR algo inherently reflects this a bit, too, by counting links from higher PR pages far more heavily. It may be easy to exchange links with PR3 or 4 pages, but you won't have much success dropping a note to webmaster@microsoft.com and asking to swap home page links.

buckworks




msg:419077
 1:37 pm on Mar 10, 2003 (gmt 0)

<<and no other links, no ODP listings, just shouldn't cut it,>>

The presence of an ODP listing implies a certain level of quality, but the absence of one cannot be assumed to imply anything negative. Not when there are so many sites sitting in unreviewed limbo ...

But I agree with everything else you say!

paynt




msg:419078
 1:55 pm on Mar 10, 2003 (gmt 0)

Hey guys, I am glad you brought this up mat. If you will all notice a while back we changed the name of the forum from Reciprocal Linkage Topics to Link Development. Sorry but I hadn't gotten around to updating the description and it is time to come up with a new description that defines Link Development.

I'd love to hear your ideas so feel free to post your suggestions here if you like and maybe together we can complete the updating of this forum.

The reason I suggested the name change is because linking encompasses so much more than reciprocal linking. I want the conversation in here to expand, hopefully we’ll all be linking outside the box [webmasterworld.com] one day. While reciprocal linking is still a vital tool in a successful linking strategy, I certainly agree that it doesn’t stand alone.

So how do you define Link Development today?

vitaplease




msg:419079
 2:48 pm on Mar 10, 2003 (gmt 0)

So how do you define Link Development today?

paynt,

I do not think you can capture link development in one descriptive phrase, the word "development" in a way carries the long-term implication.

Its multi-phased depending on the age/developement of your site, something like:

Set-up: - a few links from business partners/principles/manufacuters etc
Initial start-up: - a few free or paid industry sector directory listings
Begin: Some reciprocal listings in a community
Readiness: DMOZ listing request; selective newsgroup/forum/guestbook droppings; asking for one-way links to your most resourceful informational pages.
Mature: more linking out; making content related to news features; extra FAQ pages for link-sinking.

How about a reciprocal question on defining link development? ;)

mat




msg:419080
 7:37 am on Mar 11, 2003 (gmt 0)

Thanks everybody for replying seriously, I probably just needed a slap.
Fathom - absolutely, these sort of sites aren't, usually, particularly sticky, and, in the medium to long term, such things don't matter overmuch.

It's the short term that I find puzzling, and, call me harsh, but I don't think new sites should receive any sort of boost/kick-start whatsoever. Quality can't be guessed at - pretty much any of us could round up a couple of hundred PR3 or 4 links overnight, but quantity shouldn't, but apparently can, compete with quality.

Enough griping. I thing vitaplease is pretty spot on with the 6 stages-of-man example, and I'm pretty much at the last stage. Perhaps there's another stage before 'mature', not so much a stage as a 'state', where link development becomes, (buzzword alert) organic, and the snowball effect of naturally-collected, as opposed to sought links kicks in.
I would guess that link development paradoxically, with time, does become far more two-way. That's not to say reciprocal, but, as vitaplease says, more linking out - this has to make sense come the long-talked-about world of hubs and authorities.

This is, of course, a thin line in commercial areas, once again throwing the spotlight back onto (ahem) organic content versus skinny, you-scratch-my-back cookie-cutter junk.

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