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Link Development Forum

Linking technique
Is this apparently simple method effective?

 1:41 pm on Feb 7, 2003 (gmt 0)

This is my first posting to the forum, and borne out of something akin to desperation. In early December my most important keyword dropped from between 9 and 12 on Google to somewhere in the 80's, and, although I am now back up in the fifties, business has slumped to the point where I am not earning a living. I would like to make a couple of points, and then raise a question.

1. Because I sell the product that makes up my keywords my site is 100% relevant to those keywords. I accept that this applies equally to a number of my competitors, and therefore there will be a degree of jostling for position among the first ten to fifteen or so sites who specialize in this product. Below this, however, it is plain to see that the product is not the speciality of the sites and in some cases is quite peripheral. For a number of sites above mine in the rankings the relationship to the product is quite tenuous.

My domain name includes the keywords as does the text and internal links on my home page. I have tried to follow all the suggestions for optimisation with one exception - I don't yet have any external links. I have to conclude that this is the cause of my problem. This raises a second point ...

2. For commercial sites usually the most relevant sites to link to are going to be competitors!

3. Now here is my question, based on analysing a competitor's site which is ranked 3. It's physical structure and keyword usage does not seem to be much different to mine, BUT it does have a links page, mostly containing links to the major search engines, and with the links all looking like this:

<a href="http://www.google.com?www.competitorswebsite.com">Google</a>

Is this apparently simple technique effective?

(Excuse my ignorance - but what does the "?www.competitorswebsite.com" signify? Is there some arrangement between the web site and the search engine?)

Thanks in advance for your comments.



 2:22 pm on Feb 7, 2003 (gmt 0)

First of all, welcome to Webmaster World.

>Is this apparently simple technique effective?<
Don't know if it is effective in getting rank, but it helps in keeping dissatisfied website visitors seeing only searchresults for your site. So if your competitor has a link to G the visitor thinks she will get more or better results from the searchengine. But all that is returned are searchresults listing your competitor.

What you should try is getting listed in directories like DMOZ or Yahoo. Also try smaller localized or in other ways specialized searchengies and directories. You really need links pointing to you!


 3:52 pm on Feb 7, 2003 (gmt 0)

Hello, NigelT and welcome! :)
I'm pretty new to linking strategies myself, but
I have a suggestion.

2. For commercial sites usually the most relevant sites to link to are going to be competitors!

It is possible to find related site to link to that are not direct
competitors. For example, let's say you sell plumbing products - sinks,
faucets, etc. You could have external links to a site that gives ideas on remodeling a kitchen or a site that offers advice on how to fix a leaky faucet.

No matter what you sell, you should be able to find a least a couple of sites that relate to your product in some way that aren't competitors.

From personal experience, I do think that linking to sites that are related and are informative does help your site in Google. I know there's been discussion about this, and from what I recall there was some disagreement over this, though.


 5:20 pm on Feb 7, 2003 (gmt 0)

Thank you, onlineleben and mona, for those comments. With regard to dmoz, my 3 main search terms are all top of their list. I used to be in the top five with Yahoo but seem to have dropped out completely despite paying the sign-up fee a couple of years back.

Clearly I have some work to do on linking.


 5:46 pm on Feb 7, 2003 (gmt 0)

> seem to have dropped out completely <
probably because you have such a bad ranking in G.
Y! uses G! for their main results.

>sites that relate to your product in some way that aren't competitors.<
Go to alexa and have a look at the sites linking to your ompetitor. Maybe you can get a link from them as well.

Good luck

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