Hey, I made a post in another forum within this site asking for a guide to site placement, which i got a few replies very quickly. In reading the suggested article, the use of outbound links, two per page, was mentioned. I'm in the planning stages of a site redo, and I'm trying to figure out the value of outbound links. The article says I need them, it really didn't tell me why. Can someone tell me? BTW, what is a PRO and a farm? Thanks
I'm not sure what the Google folks think about it but from a 'useful site' point of view I think outbound links to resources and further information add value.
It shows a certain authority on your given subject. I'd not limit myself to 2 per page. In fact I'd not try to fill that quota either. Instead I'd concentrate on what adds value to the page you're writing...
I personaly try to keep outbound links off my homepage. I tend to focus and control redistibution of PR around the site from this point, an outbound link (especially unrecipricated) from here can be a source of (I hate to use this term but..) major PR leakage.
As for outbound links helping your PR - thats rubbish IMHO no way but.. they probably give you some on page relevance boost which is most likely going to do more for your SERP's than PR.