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Reciprocal link success percentages
Jon12345




msg:419449
 7:56 pm on Dec 2, 2002 (gmt 0)

On a typical linking campaign, what percentage of people you approach take you up on a reciprocal link?

Are we talking real low like 1%? Or 30%? 60%? Just an idea please as I know there would be large variations.

Jon

 

Mohamed_E




msg:419450
 9:11 pm on Dec 2, 2002 (gmt 0)

I have no idea what a "typical linking campaign" is, there are too many variables.

In my experioence with a hobby site asking for links from similar sites (seen as colleagues rather than competitors) the success ratio is near 100% for those sites that are really still alive. Many old sites have an addurl that is broken, or have a "last modified" date from last century. But others are very likely to link to you even if your site is not terribly good.

debram1958




msg:419451
 5:17 am on Dec 4, 2002 (gmt 0)

Jon-

I've done a large number of link campaigns and find that typically/on the average, I get about half to respond.
A lot of that depends on the category I'm searching and it's demographics but I'd say about 50% is the norm.

I believe it's more important -and- benefical to a website to have a lesser number of quality links pointing toward a site versus a large number of mediocure ones.

Debra.

paynt




msg:419452
 4:35 pm on Dec 5, 2002 (gmt 0)

Welcome officially to WebmasterWorld [webmasterworld.com] debram1958, and thanks for posting.

Hey Jon, this is something I do have recent statistics on for a commerce site, different than a hobby site and probably a lot more difficult. Iíll go through the process and the numbers at the same time because I canít think of a better way to explain it.

For a recent commerce site I was looking for 50 links. First I want through and gathered a list of 200 possibilities. By that Iíve weeded briefly through all the themed industry portals, other sites in the industry that have an established linking structure in place (they offer a directory or at least a pretty good set of linking pages not too heavy, you know and clearly point out how they wish to communicate Ė very important for commerce link hunting) and the initial audiences I think I can find enough links from to make it worth chasing them. Anyway for 50 links a list of 200 is about right.

I sort them alphabetically first on my spreadsheet and then start the sorting process. Thatís my key to successful conversion or a higher conversion rate, itís in the sorting. With commerce sites I have a hold column for all the sites that donít meet my standards for this campaign or might have a problem but nothing serious enough to send them to the toss column. All PR0 sites go into the toss column, link farms and FFAís, ugly cheap and tacky sites, ones I will never link to ever. I usually have a column for articles, these are sites that perhaps accept articles, produce articles or lead me to believe that article promotion might be an option. I have a column for sites that cost and I include the fee and either the contact page or the email address so if I need to pursue those later I can.

Then I have my choice column and these are the sites I will pursue aggressively. Once I have 50 leads here I can divide then into the what I call Ďstreamsí. I want to be able to develop each stream out to at least 25 links with 5 give-aways (nice two pages of a directory). Iím finding itís much easier for me to follow a stream at a time so if itís blue widget reps then I can develop the next phase of my campaign around that and prepare my letters or communications for them specifically.

What I have found is that with the first letter I send out to these 50 I usually get 1/3 to link immediately with another 1/3 trickling in over the next 3 weeks. The last 1/3 I get impatient about and write a second letter and I quickly get about 1/3 of those immediately with another 1/3 or so trickling in again. At this point weíre almost there. I find at this time it helps to plan for another round just exactly like this Ė fresh with a whole new group of 200 links. Planned correctly the campaigns begin to overlap each other and thereís a fairly consistent flow of incoming links.

Something else Iíve noticed folks doing and I am doing more is to suggest (and this is especially true with commerce sites) when someone does link back and I write my thank you note, I suggest that if they have any other complimentary sites within the same theme and they would like to discuss further linking opportunities that Iím open to that. Iíve been getting sometimes links to 1-3 additional sites without the additional searching and sorting.

I guess for me the higher conversion rates come from first the research (including industry and audience), the sorting, the communication and the follow up. Add a bit of magic, a little personality, and staying fluid to new ideas and opportunities and thatís where my higher numbers come and better links.

veritysystems




msg:419453
 4:37 pm on Dec 5, 2002 (gmt 0)

For a handpicked campaign you are probably looking at 25-35% success rate.

Jon12345




msg:419454
 5:46 pm on Dec 5, 2002 (gmt 0)

Excellent post paynt and certainly very good results. Looks like you manage to get a very high percentage of suitable linking partners.

paynt




msg:419455
 6:13 pm on Dec 5, 2002 (gmt 0)

Well Jon it's the research and the sorting. I believe anyone can get high results if they prep before they just start sending out requests. Plus of course you have something to offer and that varies depending on what your linking partners want and expect.

If your resluts are low and you've put all this effort into the sorting then it's time to look at the site itself and see what might be wrong from there. Write to someone who either refused or ignored you and ask why. Those contacts can help to make the site better, maybe with a very little amount of extra work. You don't know unless you ask.

nym_fan




msg:419456
 3:40 am on Dec 7, 2002 (gmt 0)

I usually hand pick my links and I would say that 90% or so will respond and take me up on my offer.

The more time you put into it (evaluating sites and writing personalized emails) the better your results will be.

Jane_Doe




msg:419457
 6:27 am on Dec 7, 2002 (gmt 0)

I probably get 25 - 35 percent rate of return on reciprocal links links using a standard form letter.

BTW - I got an form email from an affiliate manager this week that started out "Dear <Recipient Name Goes Here>". :)

martinibuster




msg:419458
 6:48 am on Dec 7, 2002 (gmt 0)

Jon12345: A very timely post. I was going to ask this very same question as I am in the midst of a High Intesity Link Hunt right now.

Looks like you manage to get a very high percentage

50 out of 200 is only 25%. Paynt, that's the best post I've seen on a linking strategy.

Of all the requests I sent today (about 20), I would be happy to receive a link from 25%.

Unfortunately, the only ones I've heard back from today were those cynical webmasters who want to sell me a spot on their "partner" pages for $200-$600 a month.

I was dismayed to find that a great many high pr .org sites are actually "commercial" sites in disguise, whose sole purpose is to serve up articles on a particular niche industry in order to sell "targeted" advertising at rates so high I could lease a Jaguar with the same amount of cash.

There's nothing wrong with selling advertising. But I find it disingenous when they cloak themselves in the .org mantle and present themselves as an informational site in order to sell advertising. That's not a .org, that's a .com.

One web site I came across obliges readers to "register" so as to receive their member benefits, like free downloads. After registering, I went to their "free downloads" page where they had links to the Adobe Acrobat Reader. That was lame and very typical of a lot of .org informational sites I found out there who are trying to cash in on the scramble to outpace link rot, to fleece those in search of a link who are trying to keep from getting buried in the serps.

I just started this campaign but I think that it will be a success because my client is high profile and quite reputable.

Certainly, several orders more reputable than some of these ".org" web sites whose business model is solely based upon selling PR.

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