Hi all, a great way I found to get reciprocal links that is working quite well for me is to:
• Start up a links section on your site (If you don't allready have one)
• Somewhere near the links put a "Webmasters - Add your site" link.
• Then on the "add a link" page have something that says "Getting listed in our links section is free, but before we add it, there are a few things you should make sure your site has: A reciprocal link to our site must be on yours (which we check to see if is there, and if it stays there).
(You can also add your other requirements for adding links to your site such as "Must have relevant content relating to [widgets] <-- (widgets in place of what your site is about)
• Then say "If your site has the above, use the form below to add your link"
And have a sendmail form with "Link URL" and "Link Title" fields.
Soon, you should be getting emails with sites that have added a link to your page and requesting to be added to your links page. :)