I'm just thinking about buying a domain name for my new red london widgets site, I was going to go with www.redlondonwidgets.com but have noticed my other three keyword domains not doing so well.
I don't think that when people type in red london widgets, that google is giveing me any relevance boost, for all the sites that have - www.redlondonwidgets.com as the anchor text, in the link to my site(Thoughts on that anyone?).
So what I was thinking was using an old really long one i.e. www.myoldurl.com/promos/widgets/0358992/yesitslong/london etc.asp
Because it is so long sites are unlikely to want to place this on their site so the will put -
red london widget site. and make that the active hyperlink.
You can't control how other sites link to you, but you can certainly influence it! How? By making it dead easy for other sites to grab code snippets that include your preferred wording.
When you write to other webmasters to request links, provide cut-and-paste snippets that use advantageous wording in the anchor and surrounding text. Consider including a "link to us" page on your site, too, with a selection of code snippets, banners, etc.
Present these as suggestions, not requirements, and make sure the other site knows they're free to edit your snippets to suit their page. You'll be pleasantly surprised at how many sites use your code "as is". In my experience the URL itself hardly matters, as long as you make it easy for the other site to give you the anchor text you want.
A well-written, keyword-rich snippet to add to their page(s) will be of benefit to the other site as well, so this is win-win.
I have had some success simply asking for the exact link I want. Just got one a couple of weeks ago by emailing them, "In the first sentence of the 2nd paragraph of the biography page on your site is the word widget. My site is all about widgets, and could help your visitors to learn more about them..." Oh, and I had already linked to that page.
Within 24 hours that exact word was a link to my site.