I'm very new here, and pretty new at this reciprocal linking stuff.
A quick disclaimer: The whole subject of rec. linking seems to revolve around Google's PageRank quite a bit. I understand how important this is, but I have a question that I want answered without the bias of PR involved.
I know for a banner exchange with another site I would expect a 1:1 ratio of impressions to impressions right? Well, wouldn't the same apply to reciprocal linking?
I've read through quite a few posts here, but most seem to deal with PR.
I see the value in having a site link to mine, so...
Let's say a site with 1/5 of my traffic wants to exhange links. He says "Put a link on your home page and I'll do the same for you". While this is great for him, it's not as good for me.
I was thinking about just using phpadsnew to administer links the same way I do banners, but what a hassle to setup all the accounts / links / campaigns.
So, any suggestions on how to handle this?
Thanks in advance!