homepage Welcome to WebmasterWorld Guest from 54.205.105.23
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Marketing and Biz Dev / Link Development
Forum Library, Charter, Moderators: martinibuster

Link Development Forum

    
Exchanging Links with foreign sites
In English or in the language of the other site
RobertS

10+ Year Member



 
Msg#: 494 posted 2:31 pm on Nov 11, 2002 (gmt 0)

We have 2 domains, one in english and a fully translated German version sitting on its own .de domain.
When it comes to exchanging links on the German site, how crucial is the language of the link text of links from other sites pointing to it?

I'm assuming that if link partners sites are in german, then all links should be in that language too. But what about links from English sites pointing to the German Site?

 

heini

WebmasterWorld Senior Member heini us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 494 posted 3:08 pm on Nov 11, 2002 (gmt 0)

Interesting question. It depends on what theme/phrase you would like to strengthen through those links.

As far as I know none of the engines is able to detect a theme across languages.
There are phrases which in part work multilingual, like golf, hotel, brand names etc.
But in most cases you will have to decide to strengthen the phrases of one of your languages.

So in this case it would be preferable to have the links pointing to the german site in German. It's unlikely though that your linkpartners from english speaking countries like the idea of putting up german language links on their sites.

If the links pointing to the german site are in english, and the words are different between english and german, you would make your german site eventually rank for those english words.

All this is of course only related to the theming aspect of linkage. The sheer weight of the link is independant from languages.
In any case it would be a good idea to have the german phrase in some way in the url of the links.

stever

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 494 posted 4:48 pm on Nov 11, 2002 (gmt 0)

It could also be useful to have your German-language site showing up for English phrases. I think that a percentage of foreign language users search using English phrases anyway - but would be happy to see a German language site in the results.

E.g. "ferienwohnung", "holiday apartment" or "vacation rental"?

vitaplease

WebmasterWorld Senior Member vitaplease us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 494 posted 5:01 pm on Nov 11, 2002 (gmt 0)

Just some thoughts:

you could have your english page have a link with:

"German blue wheels - information in German"

that link will lead to a German written page within the site with a German title/h1/text and the linktext "blaue Räder" linking to your all German site.
(ok - your link looses 0.15 of its Pagerank gift - but gains theme/language wise)

or

the english text in an image and the alt-text in the german phrase you want.

It could also be useful to have your German-language site showing up for English phrases. I think that a percentage of foreign language users search using English phrases anyway - but would be happy to see a German language site in the results.

I get quite some referals from German/English spelling:

"Carrental" type misspelling, but then thats not very competitive..

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / Link Development
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved