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Link Development Forum

Safe to link to site that's not ranked?

 12:05 am on Nov 9, 2002 (gmt 0)

I've had a few link exchange requests from a few people with sites that show a grey PR bar. Would it be safe to give them a link back? Could it be that they're being penalized?




 12:11 am on Nov 9, 2002 (gmt 0)

I avoid this. They could have been banned. This could drag your site down along with them.


 12:36 am on Nov 9, 2002 (gmt 0)

I am with MacGuru on this, with a codicil:-

1) if my site is small, low PR, or otherwise suseptable to ranking damage, then
I think twice about linking to a PR0 or Greybar site.

2) if my site is established, high PR, and/or has established traffic from sources other than Search Engines, then I link based on the content of the page I am looking at and whether it will benifit my users.

Or, to put it another way, there is a critical mass for sites, different for each site, where they begin to stand on their own feet and are not quite as vulnerable.

Until a site has reached critical mass then I am concerned with building the credibility and traffic for that site, which are interdependant, and so am a bit more careful about to whom I link.

Once a site has reached critical mass then I shift my focus to links that are increasing the information factor and content, which goes to credibility and therefor traffic, regardless (to a certain extent) of the PR of the links I am considering.

Of course, no site, regardless of PR, is entirely immune to ranking damage so I am carefull to keep the ratio of low PR link in moderation.

My point is that ideally no-one should dictate what sites you can and cannot link to. In practice of course, linking to certain sites can reverse theme your site which can lead to unwanted consequences. In reality, we all need to eat.



 5:19 am on Nov 9, 2002 (gmt 0)

I agree with everyone-be careful when linking to a low pagerank or greybar but I try to remember that every website needs to start somewhere.

I have definitely been helped by better ranked sites in the past-they took a "risk" in linking to me when I was low ranking. Now that I have developed a good ranking and an established site, I try to lend a hand when possible.


 5:21 am on Nov 9, 2002 (gmt 0)

>I try to lend a hand when possible.

Ah, another convert to the "Pass It On" principle. I like it!



 8:25 am on Nov 9, 2002 (gmt 0)

Pay It Forward

Hey, Let's all link to each other and then we'll all have the same PR and everyone will stop getting so worried about it! It seems like people go PR crazy, when evidence seems to suggest that good site design, titles and keywords are the main key for a good ranking. Oh yes, and a bit of spam here and there (joking).

When our new site started in June, I had no trouble getting some links. Our links page started out with a PR0 - not penalised but a genuine zero, not close to even a PR1. I don't think everyone is logged on to Webmasterworld or even knows about toolbar PR's. Now after a few months, I am starting to get link requests myself, and will usually oblige IF IT'S A GOOD SITE. Couldn't give a monkey's about the PR. All that concerns me is "Would this site be useful to my customers" and "Is it a related site". There are even a few links to sites where you can find information on our competitors.


 2:12 pm on Nov 9, 2002 (gmt 0)

Most sites with basic directory listings can get to PR 4 on homepages. This can be done inside 3 or 4 months. Why trade risky links with people not doing their homeworks, or 'overdoing' them?

If a web site is new, what about the domain name? Was it previously black listed?


 8:17 pm on Nov 9, 2002 (gmt 0)


I agree with you-most people don't know and don't care about the toolbar and we shouldn't worry so much about this, or as Woz said no one should tell us who we can link to. Mine is still a new site though(started this year) and I've heard too many stories on PR0 and how hard recovering from that can be.

Macguru, I don't know if the domains have had some sort of penalties before? I checked the site with the webcrawler and it's not listed. So the domains might be brand new. Is there any way I can check whether there was a penalty or not?

Thanks everyone.


 9:57 pm on Nov 15, 2002 (gmt 0)

Uninstall your Google toolbar and never look at PR again.

As monkscuba said, if you think the link is valuable to your visitors, then link to whomever you want.

Attempting to optimize a site with the fear of what your PR might be is ridiculous. Don't believe all the "chicken little" stories you find floating around these boards - unless you're doing blatant, vicious spamming, hardly anyone ever gets banned.

Write good content and link to whatever sites you think are good for your visitors. Done.


 11:55 pm on Nov 15, 2002 (gmt 0)

I have a different opinion Twhalen. I too would like to downplay the importance people put on PageRank but as with any decision ignorance and/or avoidance may be a bad business choice. I continue to believe that it is very important to consider all information available and that includes PageRank. PageRank as I see it is a tool that gives us some insight into how Google is perhaps determining the popularity of a page. Be that as it may, ignoring it or suggesting everyone in every business should ignore it is perhaps not the safest advice.

Knowledge is bliss as they say.


 12:16 am on Nov 16, 2002 (gmt 0)

>>I don't know if the domains have had some sort of penalties before? ... Is there any way I can check whether there was a penalty or not?

To know is a domain was already online I use www.waybackmachine.org
If it is listed there I take a closer look at the code.

To know if a domain name is banned, check his backlinks and compare your results with others with very low PR domains...


 8:53 am on Nov 18, 2002 (gmt 0)

I can't see how linking a site that is grey because it hasn't made it in the index yet can hurt you.

Just because you link the same pages as everyone else does not mean you are linking the best pages (or with most information). The guys at Google know this I'm sure and will be adjusting the algorythm in the future.

I'll have to agree with some people on the whole PR thing - yes PR is important but how high up that little line guys on that bar is not the full merit of you page (site) - spend time on title, site structure, text and themes or all the PR is good-for-nothing!


 9:49 pm on Nov 19, 2002 (gmt 0)

You can always keep track (document) sites you are interested in possibly linking to, but have low or no PR. Wait, then check back in 2-3 months and things may have changed. Patience is a virture, especially in building PR.


 9:56 pm on Nov 19, 2002 (gmt 0)

You should also check with archive.com for any past history.
( Noticed Macguru mentioned this)


 12:30 am on Nov 20, 2002 (gmt 0)

"Uninstall your Google toolbar and never look at PR again"

I would have to agree with TWhalan. I installed the toolbar about 2 months ago. I spend as much time as I can requesting link trades, sometimes sending out over 100 emails in a day when I am so motivated. My sites have good PR for what they are. But this was never a concern until I downloaded the toolbar. Now I find myself second guessing and analyzing potential link partners. A big waste of time. When I spent a day reviewing the PR of all my link partners prior to using the toolbar. I found most had a PR similar to mine. I find it hard to believe that I had not linked to any grey or white sites not being aware of what PR was at the time. We all know the difference between a good site and a garbage site. If you don't link to garbage sites you won't get hurt. If you link with similar content quality sites, regardless of PR, you will be helping those sites and your site over the long haul. Too much analysis leads to paralysis.

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