Now that "word has spread" about how links can affect your site ranking, I have had a significant increase in people contacting me to trade links.
We have always judiciously traded links with other complimentary sites since 1997.
Most of the requests we get have been turned down due to lack of relevancy in the exchange. However, that also brings up the point that we have found that sites are adding our sites to their lists without our knowledge prior to the listing.
Some people co-operate in taking the links off. Most just blow us off. When developing a RLM (Reciprocal Link Management) campaign, the point is to stick to a theme and create a quality list. The unauthorized links can dilute this effort and potentially harm us/clients by affecting positioning due to being included on these "farms."
Any tactics that work for any of you that have been very effective in getting other sites to remove links without being a bully about it?
I was thinking of offering a reciprocal link to offending sites by adding them to a domain that was not e-commerce dependent if they would move our links off of their unapproved sites.
I have a problem with a certain site (Nigerian, believe it or not) that links to my site. This Nigerian site appears to be used by those people with stolen/forged credit card numbers. It is not uncommon for me to get 5 or 6 orders per day from this site and they are always fraudulent (Oct 31st was bad - £1800 of attempted fraud).
Is it possible to stop visitors accessing your site depending on the referrer?
I'll probably be cyberslapped for bringing this up, but I use the following plugin to ban unwelcome referrers from copyright abusers. Needless to say, the links don't stay up very long so I would call it a very effective tactic.