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Link Development Forum

Reciprocal links
Are we talking image on page or a link to another page?

 10:49 pm on Nov 4, 2002 (gmt 0)

Concerning recriprocal links (where I link to you and you link to me), what is the best method to accomplish this?

Could you please give an example? In other words, should I have a navigation link that goes to another page of mine and lists the other company's web site and the other company does the same? Should I use an image on my home page and the other company does the same? If I can get 5 companies to link to me and I to them, what is the best and clean way to accomplish this?




 8:58 am on Nov 5, 2002 (gmt 0)

Best for you would be to have incoming TEXT links that have keywords in the link text. And try to get those links from pages that have as high a pagerank as possible. But be careful with who YOU link to. Linking to a "bad" site might hurt you so check the site's pagerank and their incoming links to make sure it is a clean site.

One way to get reciprocal links is to add the link (of the other site) to your site first and then write a friendly and polite email where you ask for a reciprocal link. You can include a ready made html code in your email so they only have to copy and paste the link into their site. And show the page where you have placed the link of the site you are writing to.

Another way, if you are working on an established site that has been online for some time, is to search the web and see if other sites mention the company name of the site. If they haven't included a link, then write to them as well and ask for one.

You might want to read this post as well, to make sure you are not planning to trade links with link farms:


 2:05 pm on Nov 5, 2002 (gmt 0)

Concerning recriprocal links (where I link to you and you link to me), what is the best method to accomplish this?

Hi rosenzl, welcome to webmaster world.

As Susanne said the most effective and successful way of obtaining links is to first include the other sites link on your site. You can either include the link on an exsisting page of your site or you can build a page specifically for links. Either way make sure the page is situated deep enough within the site to minimize PR loss.

Also note the PR of the page that is linking to you, page title, content and how many links are on the page.

Junior :)


 2:45 pm on Nov 5, 2002 (gmt 0)

Junior, I'm not sure what you mean by "make sure the page is situated deep enough. Also, I don't know how to determine a PR for a page. Could you give me 2 sites that show an example of linking to each other?



 3:26 pm on Nov 5, 2002 (gmt 0)

Junior, I'm not sure what you mean by "make sure the page is situated deep enough.

Say your home page has a PR7, you don't want any outbound links on this page as it limits the amount of PR which would be distributed through your other pages. Better to have the links on a page deep wihtin your site which has a lower PR minimising the amount of PR flowing out through those links.

I don't know how to determine a PR for a page.

The PR of a page is what is shown on the Google toolbar whilst on that particular page.

Could you give me 2 sites that show an example of linking to each other?

airportwatch has stopavonvalleyairports link on their home page. stopavonvalleyairport has airportwatch link on a page deeper within their site.

Have a look at both sites.
Airportwatch [airportwatch.org.uk] and stopavonvalleyairport [stopavonvalleyairport.org.uk]

The amount of PR that stopavonvalleyairport recieves will be greater than the amount airportwatch recieves from them.

I hope this makes sense rosenzl.

Junior :)


 3:28 pm on Nov 5, 2002 (gmt 0)

Hi Rosenzl, welcome to WW! :)

To determine the PR (Google Page Rank) of a page, you have to download the Google Toolbar. You can get it here:


When you install the toolbar, the little green bar on it displays the PageRank of the page you are visiting.

PageRank is Googles way of determining how "popular" a page is. It is loosley based on the number of sites who link to you (we really dont know that much about it - its all top secret cos people would just abuse the system).

PR "filters" down through your site in different ways, depending on the physical structure of your site.

It is generally considered good practice and a safe bet where PR is concerned to have no more than 2 levels to the structure of your site.

For example, your homepage and main files in the same folder are your top level. If you create a folder for your files (say, "articles") and keep certain files in there (all your articles), this is one level down. Add another folder in this folder, then it is two levels down and so on.

As PR is different for each page in your site - in theory your homepage would, for example, a PR5. Then the next level down would be PR4, and the next level PR3. This is an over simplification though.

As Junior said, if you put your links page in a lower level, the amount of PR that "leaves" your site will be reduced.

Also, check the PR of the page that will be linking to you. If it doesnt have a PR it means that it is either a new site (therefore few visitors and of little use to you) or has faced a penalty (in which case stay well clear, as it most likely has been kicked out of the Google index for some reason or another).

The main thing to remember about reciprocal links is:

You are creating a links page for your users, so make sure the sites you are linking to are relevant to them. Then ask those sites to link back to you (after youve checked them and made sure that they have not faced a penalty).

Remember, you want your users to travel thru your site and see as much of it as possible (without holding them against their will :)), so putting a link to someone else on your homepage will make them leave sooner.

I hope this helps a bit.

Good luck



 4:00 pm on Nov 5, 2002 (gmt 0)

I don't know if I am replying to Junior or JOAT. I thank you both, Susanne also. I installed the Google toolbar and all my pages have a PR of about 1/2 green. I assume that this means about 5! My website is www.lprconsulting.com I am a website designer, etc.

Let's assume I want to have a PC sales company link to me and I link to that company. Are you saying that this PC sales company should have a PR of at least (what number?), prior to choosing that company? My site is pretty simple, from each page you can get to each other page. Should I create a links page to link back to the PC sales company? Where would I suggest that the PC sales company put a link to my page?

Thank you for taking the tile to help,


 4:20 pm on Nov 5, 2002 (gmt 0)

PR is incremental - it doesnt average out, so regardless of the sites PR, it will do some benefit.

Linking Strategies:

You can either have a page of links (alphabetical order), or a dedicated page for each link.

The former is easier to build and maintain, but the latter has good benefits with regards content and information for your user.

For finding incoming links, see this thread:


For outbound links, make sure that they are relevant to your users - just be a good web designer before you worry about the search engines (because in general, the SE's reward good web design and good content with good rankings!;))



ps if you hover the mouse over the green PR bar, then it will display the PR in numeric form, but yes, half of the bar is 5 and is pretty good! :)


 10:51 pm on Nov 5, 2002 (gmt 0)

Thanks to all for your help!



 8:42 am on Nov 6, 2002 (gmt 0)

As Junior said, if you put your links page in a lower level, the amount of PR that "leaves" your site will be reduced.

Junior and jackofalltrades, would you please elaborate on this? :) I understand what you mean but how on Earth can a site lose PR by having OUTgoing links to low PR pages? It just doesn't make sense. PR is based on your INcoming links, no? Together with other factors of course.

Just imagine a site with a PR of, say, 6. The site is about scuba diving and they wish to have a bunch of links to sites with underwater pictures. Now, all the sites with UW pics have PR of 2 and 3 but they are excellent resources for people searching for UW pics! Now, why should the site suffer from linking to those photo sites?

I really don't get it. Where did this idea originally come from? Is it because we shouldn't link to "bad neighbourhoods" like link farms? And by linking to low PR pages Google "assumes" that we are linking to bad sites? I don't think so. I hope there's a way for Google to differentiate between a bad low PR page and a good low PR page. And there must be millions of pages that are good resources for a surfer but they have low PR.


 9:42 am on Nov 6, 2002 (gmt 0)

Youre completly right!

Dont put too much stock in PR - if a PR2 page has good content on it for your visitors, then link to it (your link may even improve their PR).

If hownever, the site has faced a penalty for spamming going-on's then its best to keep away.

PR aside, if you link to (ie refer your customers to) a bad or disreputable site, then it will be bad for you (bad PR - page rank = bad PR - public relations!). :)

Also keep in mind, no-one really knows exactly how PR (pagerank) works, so all we can do is make conclusions based on our experiences. This however is pretty ineffective as the way PR is calculated changes all the time.

Your best bet is just to design a good website (non-spammy, content rich, accessible, good navigation) and get plenty of incoming links.

Hope this helps.



 9:56 am on Nov 6, 2002 (gmt 0)

Junior and jackofalltrades, would you please elaborate on this?

I think rosenzl was asking about the set up of OUTbound links on his site and where to put them, and where/how best for a site to link to him.

You're right though Susanne, linking to sites with low PR can't hurt a site but from a PR point of view it matters where you situate those links within you're own site.

PR is based on INcoming links, but once you have the PR you want to keep it flowing wihtin the pages of your site. PR flows out with OUTbound links that's why you want to situate OUTbound links on a page with the least amount of PR to give, minimising the amount of PR loss to your site as a whole. In most cases this is a page deeper within a site.

And from a linkpopularity point of view I think Google only indexes links to a site with PR4 or above.

I myself have linked to many sites with low PR but have something of value to offer my visitors. Obviously you don't use PR for the sole reason of deciding whether you link to a site or not, but it dosen't hurt to be aware of how the set up of the links effects your site and act upon it.

Junior :)

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