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Are 'one way' links worth more than reciprical?

 2:54 pm on Sep 17, 2002 (gmt 0)

If Google, for instance, views a link as a 'recomendation' of the quality of a site, then a non recipricol link must be a more accurate and valuable indicator of a site, than a recipricol link, which is probable just a deal done between webmasters and has little to do with 'site quality'.

Are non recipricol links more valuable?



 3:02 pm on Sep 17, 2002 (gmt 0)

yes but only because your not giving away 'PR' by linking to another site.


 3:44 pm on Sep 17, 2002 (gmt 0)

Does this mean that if I've got pages of links to other related sites I'm damaging by PR?


 3:56 pm on Sep 17, 2002 (gmt 0)

It can only be bad giving PR away to a competitor, trying to horde PR against the rest of the net is pointless!


 3:58 pm on Sep 17, 2002 (gmt 0)

If Google [...] views a link as a 'recomendation'

Does this mean that if I've got pages of links to other related sites I'm damaging by PR?

Do you lose sth when you recommend sth? You may lose creditibility by recommending sth bad but thatīs it. Of course you might not want to recommend your own competition. But you wouldnīt do that in the real world either.

[edited by: andreasfriedrich at 4:00 pm (utc) on Sep. 17, 2002]


 3:59 pm on Sep 17, 2002 (gmt 0)

Your best bet is try not to worry about it too much....try to get as many good inbound links. DO link out to useful, informative sites that your clients that visit your site will find benificial.

Dont make a good PR saving website.....make a GOOD website!


 4:11 pm on Sep 17, 2002 (gmt 0)

Hi all

I'm not bothered about giving away pr...(let's not go down that road!)

I just wonder if a link in from a site not mentioned on my own is a 'true' recomendation rather than a likely 'negotiated' one.

If I was google, I would be more impressed by a one way recomendation than a possible 'link exchange' which may not be based on anything but gaining link popularity.


 4:18 pm on Sep 17, 2002 (gmt 0)

True but id guess that they rank each 'Vote' the same wether the other websites return link or not. (Not counting PR)


 4:50 pm on Sep 17, 2002 (gmt 0)

If I were G, I might well give non-reciprocated links a higher weighting.

With the link text now often 'supplied', I'm seeing reciprocals increasingly being used for G manipulation, which is making me a bit wary of them.
I keep their number low in relation to non-reciprocated links.


 10:05 pm on Sep 17, 2002 (gmt 0)

glengara -
Manipulation? Or just being helpful :)

Providing a selection of possible links can help another site's visitors go strieght to relevant content.

I suspect non recipricol links and links from a home page ( forget pr value) carry more weight....and perhaps they should?


 3:46 am on Sep 18, 2002 (gmt 0)

I just link to whoever I find useful. Lots of sites have benefited from links I have given but have never borthered to return the favour.

Personally I don't guess either way, I link to so many sites on one page that each gains only a little. Except on my homepage of course, those are linked mostly internal.

My site is a information site, so the whole point is to help people go to the correct site. When I see people hitting my website with search terms that I don't have the answer to, I usually try within reason to create relevant links so the next hit with the same search term will be guided to the right site.

I hope to become a hub but I have no idea how you check if this is achieved. There are 2-3 other sides that probably are hubs in the same area and they have linked to me.

Very few people borther to link to me without prompting and they seldom tell me anyway when they do. But usually when I ask sites within the same topic to link to me the succuess rate is very high, but I havent borthered with a mass email to 100+ sites of similar content since each site is linked to another 2-3 common sites and eventually they will reach me too.

I only ask links for relatively high PR (4-5) sites and/or sites that might have visitors from different regions. Eg recently I got a university site based in Isreal to link to me. I can go all out and send a form email to the other small minor sites, but I figure it's not worth the effort and it makes me look like I'm all out to promote my site.

Oh yes, commercial links are great if you can get them...


 7:59 pm on Sep 25, 2002 (gmt 0)

Mhes and Glengara,
If I were G, I would link to my other web sites from the Google main page :)

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