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Link Development Forum

    
Best Way to Link
to link or not to link... that is the question
Jill




msg:425325
 5:49 pm on Feb 7, 2002 (gmt 0)

I'm sorry if this is old stuff to most of you, but I am sort of stumped right now. I was under the impression that reciprocal links were a good idea. Now after reading some posts throughout the forum it appears I may be wrong. I know that linking to a high PR site or better yet them linking to you is a good idea.

What is the most effective way of adding links to your site without just having a links page? Also, if you have a site that is currently ranking with high PR would it be a good idea to link it to related topic sites that you own as well, and if so, how?

 

rogerd




msg:425326
 6:22 pm on Feb 7, 2002 (gmt 0)

Hi, Jill. Better than a links page? Probably the best approach would be to put a few links to high PR sites on pages that have content related to the topic of these sites. I.e., if you have site about cats, and have a page about feeding cats, then put the cat food links on that page rather than on a single links page. Put some content around the links, too, rather than just having a few links for "Acme Pet Food" and "Feline Feed" at the bottom of the page.

There seems to be some debate on cross linkage, but I think if the sites don't duplicate each other and the link context makes sense, it won't hurt to put in some crosslinks. Be sure these aren't your ONLY links, too.

Jill




msg:425327
 6:42 pm on Feb 7, 2002 (gmt 0)

What I meant by better than a links page was that I am under the impression that <li> link type pages are on the way out of good graces in the SE's. I have an online store so for the most part I don't really want to send customers away, but I do want to increase my page rank. It's at 5 now, looking to kick it up a notch at least.

By content I assume you mean like add the link to a paragraph or so of text pertaining to the topic of the link?

Jill




msg:425328
 9:56 pm on Apr 24, 2002 (gmt 0)

I'm booting this back up because I'm still have a bit of trouble understanding the whole link thing these days...

Say I have a bunch of sites. All different but similar subject matter. Do I want to link to these sites from each other or from only the one that has the highest PR? Or do I want to do that at all? If I do link, do I link them back to the main site as well or just from say A to b, c, d, e, etc. and then possibly link b to c, c to d, etc.

And when I do add links I don't really just want to slap them on the front page of "A" site. What is the best way to do it? I want to boost my PR but I don't want to tick off the search engines in the process.

paynt




msg:425329
 1:09 pm on Apr 30, 2002 (gmt 0)

Hi Jill,

I would start by looking at your linking situation beyond the PR value. There is more to linking than PR. From the drift of most of the conversation these days, unfortunately I think folks are forgetting that so Iím glad youíve brought it up for us to discuss.

Say I have a bunch of sites. All different but similar subject matter.

I want to be clear on your question here. Are we talking all sites that are owned by you? And youíve developed each around itís own subject matter? And their content is related?

In the case of this I would seriously consider a hub to tie them all in. Throughout the forums Iíve discussed hubs so we donít lack information on how to put one together, if you are interested in that approach. People have been rightfully concerned with crosslinking between sites set up like youíve presented here. The problem continues to be, how to link them together legitimately without creating any problems, particularly with Google.

There have been some discussions about crosslinking so a site search may help you there.

Do I want to link to these sites from each other or from only the one that has the highest PR?

Hereís where Iíd like to suggest we step back from the PR issue for a moment and consider other issues in your linking together of these sites. As rogerd pointed out so clearly with his example above, whether you are using your own domains or others, but I think particularly your own, itís important to consider his advice thoughtfully. Heís right on with his approach. Think of it not as PR to PR but as theme to theme. Yes, I think thatís very important and will continue to grow in importance with Google as well. Connect your pages as they relate to the subject. This has proven for me a quite successful approach to building rankings and establishing a presence. On the side, it hasnít hurt PR either.

If I do link, do I link them back to the main site as well or just from say A to b, c, d, e, etc. and then possibly link b to c, c to d, etc.

Hereís where there isnít a simple answer although I think there were some answers or suggestions at least, in this discussion. [webmasterworld.com...] Read that Jill and if you want to come back with more discussion on it here Iíd be happy, as Iím sure others would be happy, to jump into more with you. I agree with how important these linking issues are. More so than many realize perhaps.

And when I do add links I don't really just want to slap them on the front page of "A" site. What is the best way to do it?

Iím not seeing a consistent problem yet with having Ďlinkí pages set up. I think to ere on the side of caution is a good thing though. I believe again that rogerdís suggestion from above is the Ďbestí approach, at least in my experience. To make that work it then becomes the quality of the reciprocal links and how you integrate them into the site. Not every link will find a home easily within the content of your main pages, nor should they. There are too many issues to consider to just say Ė do this Ė and leave it there. Blending the optimization of the site into the design and functionality that is supported by the visitors and does not tick off the search engines Ė go figure.

I hope this helps a bit Jill and that youíll let me know if thereís anything else you need covered.

Jill




msg:425330
 5:35 pm on Apr 30, 2002 (gmt 0)

Thank you so much for your reply, paynt! Let me go over this and digest it and I'll most likely be back with more questions. :)

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