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website announcement
billy fullerton




msg:427970
 2:00 pm on Oct 22, 2001 (gmt 0)

Have any of you good people got any advice regarding site announcement?

I've been asked to undertake a link building campaign for a large company and it's getting launched right away. The link building strategy is easy enough but how about announcing the site effectively.

I can do the pr and press release stuff but can anyone give me a fresh outlook on this. There's got to be something that I could do better here.

 

agerhart




msg:427971
 2:01 pm on Oct 22, 2001 (gmt 0)

Do you have a mailing list? Newsletter to annonce the new site........

Macguru




msg:427972
 2:08 pm on Oct 22, 2001 (gmt 0)

Some Usenet presence can do good also, depending on site subject. I had good results, especially in B2B related stuff. It is advisable to put some internal rep at this task.

billy fullerton




msg:427973
 2:13 pm on Oct 22, 2001 (gmt 0)

Hi Andrew,

No I'm afraid not mate, This site has a music theme so I'll have to look to that industry and promote from within.

The problem is we've got zero dollars for promotion and I feel I'm already climbing a mountain and I've not even started yet.:)

agerhart




msg:427974
 2:20 pm on Oct 22, 2001 (gmt 0)

Zero dollars for promotion!....OUCH! Squeeze some out of your boss!

rogerd




msg:427975
 2:40 pm on Oct 22, 2001 (gmt 0)

Some music firms do what is called grassroots marketing - try to influence tastemakers, etc. This involves identifying these people, cultivating them, giving them free stuff, etc.

Very time-consuming activity, and hard to pull off if the budget is zero.

Woz




msg:427976
 2:53 pm on Oct 22, 2001 (gmt 0)

Billy,

you say "music theme" so I am not sure if this is a music company or not. However, assuming it is, and assuming the company has product samples to give away, you could run a small competition whereby entrants need to visit the site and answer questions by collecting information as the view pages. Or something like that.

This would get traffic up and brand the company in the eyes of the visitors at the same time. You could also liaise with a local radio station or network to announce the competition, and so on.

Just a few thoughts.

Onya
Woz

billy fullerton




msg:427977
 2:55 pm on Oct 22, 2001 (gmt 0)

Sometimes I wish I was still a teenager working away in my bedroom, trouble free!:)

The problem we face at times is that most people still think that everything to do with the web is free.

Thanks very much for your input here. I think this is a lost cause, and it's too late really for me to become involved in the announcement of the launch.

I'll move on to the link building campaign and make recommendations.

paynt




msg:427978
 3:30 pm on Oct 22, 2001 (gmt 0)

I've stickied you with some music portals to submit to. Hope that helps jumpstart your linking campaign.

billy fullerton




msg:427979
 3:51 pm on Oct 22, 2001 (gmt 0)

Hi Paynt,

Thanks very much for your help on this. I've sent you a sticky.

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