I've put my thoughts and basic strategy down on paper and would appreciate a bit of input from you nice people. :) In order to implement an effective link building strategy and gain link popularity a reciprocal links page/s has got to be developed within the site and a link to this from the index / home page should always be the first consideration.
It is equally important to divide these outbound links into subject relevance to remain on-topic with the subject that they concern. This can result in a large number of pages being developed for the client.
These pages should always remain part of the website and developed within to avoid dynamic or asp pages as these pages hinder more than help link popularity for two reasons:
·Spiders cannot read them
·It’s of no benefit to webmasters to give a reciprocal link if it can’t be found easily.
When designing the links directory / pages, these should never exceed two clicks to get the information, any more and the spiders pay less attention. So in order to get the full benefit from link popularity keep it simple, domain.com / directory index / links
To avoid the ‘links’ word there is nothing wrong with using your imagination when it comes to placing the terminology within your navigation for this, failing that the “site title” directory will be fine.
When this is clicked you should then be presented with a main links topic / subject index , again for ease of navigation. A second click will bring the exact information that is required and this will benefit you, your readers and the search engines.
These pages should always contain some content which covers the subject that the links apply to and the links should be broken down further and catagorised under spacific headings, in doing this they appear as information pages rather than just a ‘links’ page. The most important thing is to keep it simple for everyone and treat your links directory as part of the sites information structure.
