homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Marketing and Biz Dev / Link Development
Forum Library, Charter, Moderators: martinibuster

Link Development Forum

Inbound Links Only
Does this have an adverse effect?
billy fullerton

 1:49 pm on Aug 29, 2001 (gmt 0)

It is my feeling, along with everybody else on the planet :), that having quality inbound links is essential to achieve higher rankings in the main search engines.

I have however spent the weekend argueing that quality outbound links are also important for the same reason. Can someone out there please have some input here as I'm starting to doubt my own sanity!



 1:53 pm on Aug 29, 2001 (gmt 0)

You are not insane.....as far as I know :)

You should have a balance between outbound and inbound links......inbound are more importmant, but you should have quality outbound links. (on topic of course)


 2:28 pm on Aug 29, 2001 (gmt 0)

Billy, if you search on "hub" and "authority" you will find discussion about that exact topic. Links to on-topic, highly ranked sites will be good for you. Your visitors may appreciate them, too - in most contexts, I flag 'em to open in a new window so as not to lose my visitor to an off-site link.


 2:31 pm on Aug 29, 2001 (gmt 0)

I flag 'em to open in a new window so as not to lose my visitor to an off-site link.



 2:37 pm on Aug 29, 2001 (gmt 0)

Outbound links appear for me to offer the following benefits, not listed in any particular order.

1. They show you are participating in the web. In other words, you are not just taking but giving as well. From what I can tell I think Google at least, likes this.

2. You can use what keywords you feel are important and work for you, in the anchor text. There have been other discussions that cover this.

3. You can use these outbound links to point to pages that also link to you. A nice way of reminding the spiders that you certainly do exist.

4. Create authority in your site. The quality and quantity of both inbound and outbound links are counted.

Other discussions that could lend support to this discussion include:
Outbound vs. Inbound Links [webmasterworld.com]
Link-Swapping & Theme Dilution [webmasterworld.com]
Page Rank -- it's not Hubs and Authorities? [webmasterworld.com]
Efficient Crawling Through URL Ordering [webmasterworld.com]
Linking to Directory Listings [webmasterworld.com]

Iím sure there are more discussions available but this is what I could find quickly. I see by reading through these that there is definitely room for more discussion on this subject, so thank you billy_fullerton for starting this one.

What I do in developing a site is work fist on my inbound links through the directories and then vortals and portals. Along the way I often find linking opportunities with similar themes and approach them. As these develop I add the reciprocal links to my link page and when the vortals list my site I add links pointing to that particular page (if not dynamic).

billy fullerton

 8:04 am on Aug 30, 2001 (gmt 0)

Thanks very much to you all for your advice and guidance on this matter. This forum is without a doubt one of my biggest assets.


 2:06 pm on Aug 31, 2001 (gmt 0)

It also helps the se's categorize you - which is the #1 reason general purpose link exchanges started to fail. Who you link to says as much about your site as the content on the page.

billy fullerton

 2:20 pm on Aug 31, 2001 (gmt 0)

Surely this only applies to links that are outbound as it's very difficult to stop smaller sites or infact anyone placing a link to get quality content of which we have little or no control


 2:43 am on Sep 3, 2001 (gmt 0)

The text within links has been important for some time now. While it is different than true content it shows how many additional pages or sources of content the URL has to offer. A search engine based solely on outbound links actually does a fairly good job. I think google is taking this basic idea to the next level. But they are still not promoting authority hubs over authority content.


 4:22 am on Sep 3, 2001 (gmt 0)

I like the way Google and some others are starting to index the Web giving priority to those sites that use the Web for the purposes it was originally designed. The greatest and unqiue contribution of the Web to witten communication is hyperlinking. - put simply that you can click on links to get more info on the word or phrase - it "interconnects". When commerce put its money into the Web it tried to make the Web like they thought it should be.. looking much like the printed and display ads they were used to. That did not take into account the real functionality of the Web, and the Web became disconnected and a collection of sites, rather than inter-related.

Money going into the Web is great, but it was driven by people with little experience in the way the Internet and the Web works.. hence to some extent the crash.. you cant force linking easily, it needs to evolve.

Googles greatest contribution was moving SE indexing from almost totally focusing on text analysis to linking patterns, and has extended it to take into account a multitude of factors such as text analysis, ext/int links, page and site structure, and hopefully soon updating patterns and recency. AV helped too early in using "themes"

Early on the dot com rise was based largely on carving out your own empire,, dominating keywords, exposure and such, and that domain names could buy you exclusivity. Valuations were way out of proportion because people thought in traditional publiching terms. Tt worked for a while but not for long.

SE's to best reflect the best content of the Web must reward:

Related on topic links from credible niche sites
Related on topic links to credible niche sites
Frequently updated content

That rewards sites using the Web to its best advantage. Link farms, web rings, and long link pages which only exist for increasing exposure, hidden text to other sites, are attempts to circumvent this process. it is up to the Se's to filter this out, and they are inevitably getiing there..

It is bad news for those who only publish advertorial, affiliate based sites, and advert pages.

To me a site with no external links is an island and a boring end of the road, it usually indicates a billboard, and a pre-Web publishing orientation.

What is happening now is people and Se's are far more savvy on why the Web is different from traditional media and how it can be best explited both for communication and commerce.


 2:56 pm on Sep 3, 2001 (gmt 0)

The page where the link exists is also important. Read the WiseNut WhitePaper. They are using "page context" and possibly "site context" as well as just "link context". I think all the se's are moving in that direction.

notice I didn't use the theme word. ;)


 5:34 pm on Sep 4, 2001 (gmt 0)

Long pages with links are useless?

So the idea is to divide and concur?

Dividing your links pages to be more and more topic specific, kind of like building a directory on a topic instead of a long links page?

billy fullerton

 5:46 pm on Sep 4, 2001 (gmt 0)

It's better to catagorize your links into subject relevance and have a separate page for each subject that way every page is topic spacific. Instead of "links" you can then put a heading of "other" or "relevant sites" and its sorted.:)


 5:46 pm on Sep 4, 2001 (gmt 0)

Dividing your links pages to be more and more topic specific, kind of like building a directory on a topic instead of a long links page?



 10:43 pm on Sep 4, 2001 (gmt 0)

Well I have already started a about 5 different pages, each focusing on a particular subject. The only problem with doing it in Alphabetical listing and directory environment for it is that many people want to exchange banners and not text links. I personally hate banner pages, they look ugly and are a real mess. So would it be a good solution to build a directory in parallel with links pages that contain banners and text links?

billy fullerton

 7:56 am on Sep 5, 2001 (gmt 0)

Building a directory for links purposes can be a problem if you produce asp or dynamic pages as it can defeat the purpose of link popularity if the spiders can't read the pages.

look at the site and go after the links that suit your purpose, If you don't like banners don't have them.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Marketing and Biz Dev / Link Development
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved