How do I make my reciprocal link request not look like spam when the name of the webmaster is not given on the site?
Story so far: Iíve selected a potential link. It has high search visibility, good link popularity, is updated regularly, professionally designed, has rich content and is highly relevant with a strong link culture!!
I have obviously spent a lot of time on this site and share genuine common ground with the webmaster, however I still have no name to personalise my request.
Should I address it to a Dear sir/madam b Dear Webmaster c email contact eg firstname.lastname@example.org d Something else (suggestions please?)
1- Be personal. 2- Look at their site and find out about them as much as possible. 3- It's not a numbers game - it's a quality game. 4- Be personal. Most sites worth linking to will have decent info about themselves on it. 5- Explain why you think a link between their site and yours would be of value to them as well as you. 6- Honestly link to them first. Do so from a good page. 7- If it is really a good site worth linking too, then find some quality content on your site to drop their url into. 8- Don't ask for a recip link. "suggest it". 9- Don't ego stroke. 10- Stay brief to the point of terse.
My current "winning formula" for a numbers game link that has yet to fail.
--- Bob; I ran into your site from a Google travel search while searching for vacation spots. You have a good article on the local area (url here) and I linked from (url here). If you have the time and inclination, a recip link would be appreciated.
That works for the raw numbers game where you need good links. That *does not* work for the higher quality links (eg: it's not going to get you a link on the new york times). For the "bigger" links, you have to cultivate a relationship over weeks, months, and sometimes years. You can never suggest recip links or even that you have linked to them. Just like them get the picture by themselves - osmosis.