Strictly relevant links, is there a real easy way to obtain these? I know of all of the popular link exchange programs and sites, I am talking about a specific type of industry where you can find many links to exchange with that are relevant to your business.
I would go through places listed below. They are great place to find industry specific websites to get relevant links from.
- Industry Specific Directories or Yellow Pages - Industry Associations and Organizations membership directories - Chamber of Commerce membership directories (especially since government websites tend to links to the Chamber)
Realize many of these sites probably have no clue to the power of links (except for all the annoying link request they get). Be different. If it is in your budget offer them money to be a sponsor.
One of my best links I got was with a simple one sentence e-mail “How do I get listed on your site?” I got listed and was the only city specific site. Everyone else the site linked to was National Companies. Point is we are all told how to get links. So you have hundreds of people doing the exact same thing. Be original.
To the part of a “real easy way” to get relevant links, I do not think there is an easy way if you are doing it yourself. It is time consuming and often frustrating. Yet, when you secure that “Great Link” it is well worth it =)
Since you are after highly relevant links I am going to assume you are in the game for the long haul with your website. Best advice I can give you is create content for your site that will naturally attract industry links.
Link development is really a boring and tedious work. To have a good link network you can't satisfy by mailing to a particular directory or forum. This is a hit and trial, where you just search for various possible keywords and mail to the resultants. I didn't think there could be any one directory or website that can provide 100% satisfactory link patners.
One method I have found very useful, though it will not work for all sites, is to ask someone for permission to use an image - offering an acknowledgement of the source of the image including a link back.
Most people give permission happily. I never specifically ask for a returned link, but in a very high percentage give me one anyway. Even if they don't I am up an image.