I've been personally using [PRWeb.com...] as a way to build "progressive linking" for our clients.
Here's the strategy:
1) Take a story, product sell sheets, press ideas and other copy relevant to your site, business and products, and parse them for real, relevant Press Release content and ideas.
An example is a client of mine had a 1,200 word article recently crafted around their manufacturing systems in China, providing 90 day turnaround on custom stained glass products... with architectural integrity.
We worked with the PR writer and had him break it into 3 press releases
-Quality Stained Glass with Architectural Integrity
-Mass-Customized Stained Glass made for 1/3rd the cost
-Chinese manufacturing systems flattening the world of commerce
2) Take a press release of your content, and put it on PRWeb with $80-$250 in contribution (try to get positions 1-24 for best results)
3) Do that once a week for 12-16 weeks.
You'll receive from 150-350 backlinks for every release 7 days from it's launch. many of these links will be PR5-6-7-8. Divide the contribution by the number of backlinks to find your cost-per-link (this helps when developing ROI strategies down the road).
CUMULATIVELY (this is the progressive link strategy), each new press release carries with it a link to the old press releases. So after 12-16 weeks of this, you have your legacy press headlines within clicking distance of any given release.
We find that after 2 months, we have 10,000-20,000 backlinks.
By month 6, if we just do 2 releases a month in addition to the 12-16 week period, we have 50,000-65,000 backlinks, and a ton of printed and distributed articles that link back to our sites.
Yes, this is only one strategy... but after paying $1000-$5,000 a month in Google Adwords for just better than breakeven sales results, we've found this to create long-term results that are measurable and easy to implement. (and we'll get better at AdWords as well... it was more our lack of experience in landing pages than Google not performing).
OK, gotta' go now, as I have 2 press releases to complete tonight!
I hope that's helpful.
[edited by: martinibuster at 6:04 am (utc) on June 28, 2005]
[edit reason] promotional url [/edit]