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How Does One Find and Distinguish Good Directories?
Jedi Link Masters, please help.
Buzliteyear




msg:413988
 12:20 am on May 23, 2005 (gmt 0)

Okay, I've had my site for about 3 years and have done all the things recommended here except for submitting to directories.

To you Jedi Link Masters, <HOW> do you find directories? <snip>

Also, do you only submit to free ones, or do you pay for the fee-based directories?

Sorry for such a basic question, but I really want to get to the next level. I have had a PR 5 for way too long.

[edited by: martinibuster at 1:55 am (utc) on May 23, 2005]
[edit reason] Let's keep the discussion here. Please, no lists of directories. Thanks. [/edit]

 

mrlaw




msg:413989
 8:00 am on May 23, 2005 (gmt 0)

I will try to submit to every free directories that doesn't require reciprocal link. If the directories are paid (one time fee) and worth it, I will pay.

To find directory, I will visit many SEO and industry specific forums. Also, if you haven't done so, do a search in Google to find directories.

martinibuster




msg:413990
 9:24 am on May 23, 2005 (gmt 0)

do a search in Google to find directories.

Here's an interesting way to search for directories: compile a list of directory scripts that require a "powered by" link at the bottom of the page. Then do a search for that.

Any kind of footprint left by the directories can be used to find them.

jaffstar




msg:413991
 10:06 am on May 23, 2005 (gmt 0)

I have found a couple thousand directories, but, the bad news, only about 5% of those are active.

Many use cgi redirects to your site, no PR is pased.

Many have not PR and some are blocked by Google from passing PR.

Many, require a Recip link and some require $$$.

The bottom line, it takes time and money and patience to generate ROI from directory submissions.

silverbytes




msg:413992
 4:57 pm on May 23, 2005 (gmt 0)

I can't tell really. I serached many times and submitted to many directories, none of these seems to do something noticeable for my site. Don't get great traffic, hard to find links.

Maybe they support your incoming links as long as you get some 1 way from them.

How to distinguish good ones? I'd look for their outgoing links and content quality. Most of good ones links to relevant good content sites (and not to hundreds of sites)

How to find it?
Good question... if someone has the answer that would be great. Is there some search engines with quick sight features (good to try your keywords and take a look before visiting each) That may help filter results and get a couple of good directories among hundreds.

In my opinion: a waste of time.

surfin2u




msg:413993
 5:26 pm on May 23, 2005 (gmt 0)

I find directories by searching on google for terms that I want to increase my ranking on. If any directories or listings from directories show up high in the search results, then I take a look at them. I check the pagerank of the page that will contain a link to my site and see if that page rank is higher than my site.

I also use alexa to check the (very) approximate amount of traffic going into that directory.

I like unique, hand made directories as opposed to ones built with popular scripts. I like to see interesting content that will get visitors to return to the directory on their own, not just relying on the googles to send people there.

McMohan




msg:413994
 5:26 am on May 24, 2005 (gmt 0)

Msg #4 at [webmasterworld.com...]

Best wishes

Mc

Buzliteyear




msg:413995
 11:02 pm on May 24, 2005 (gmt 0)

To all,

Thanks for the great replies and links to other threads. Very, very helpful.

Thanks again.

jonnyzone




msg:413996
 3:01 pm on May 25, 2005 (gmt 0)

"I like to see interesting content that will get visitors to return to the directory on their own"

Directories are not there to get visitors, they are simply there to provide you with links to your site and to get crawled by Google.

A link is a link is a link, but I wouldn't pay for anything below a PR3.

ken_b




msg:413997
 5:52 pm on May 25, 2005 (gmt 0)

Buzliteyear;

I don't know your site or topic, so this may or may not work for you.

As well as searching for directories, have you looked for sites in your field that have a small links/resources page, or that show a tendency to put long term outbound links right on their content pages?

Might be worth looking for as long as you're hunting down opportunities anyhow.

And don't get hung up on page PR. I'm not saying to ignore PR, just don't let it be the controlling factor. Some low PR pages can send a ton of traffic.

surfin2u




msg:413998
 12:27 pm on May 26, 2005 (gmt 0)

Directories are not there to get visitors, they are simply there to provide you with links to your site and to get crawled by Google.

A directory that doesn't give visitors a reason to return faces an uncertain future. Sooner or later the googles of the world will deliver better results than that directory, possible drop it from their search results, and goodbye directory.

A directory that offers some unique, special content will have a more solid future because other directories will want to let the world know about that content.

Getting ranking from a directory listing is important, but even more important is getting traffic. The goal of ranking high is to get more traffic right? A directory that people return to can deliver more traffic, and thus more value for its listings. A directory that is able to attract new visitors with its unique content is better than one that can't, given that the two are otherwise equal.

Wouldn't you rather be in a directory that people want to tell their friends about?

notredamekid




msg:413999
 5:35 am on May 27, 2005 (gmt 0)

I'd look for their outgoing links and content quality. Most of good ones links to relevant good content sites (and not to hundreds of sites)

And add to that, a good directory has quality inbound links (from .gov's, .edu's and authority sites)

You will quickly find that there are not many directories that have mostly good inbound links and also mostly good outbound links.

OCSupertones




msg:414000
 5:14 pm on May 27, 2005 (gmt 0)

jonnyzone,

I agree 100%!

jonnyzone




msg:414001
 8:29 pm on May 27, 2005 (gmt 0)

"Sooner or later the googles of the world will deliver better results than that directory, possible drop it from their search results, and goodbye directory."

The googles of the world DO deliver better results than directories. Why would someone go to a search engine like google, run a search for directories that contain info on blue widgets, when they could just run the search for blue widgets on the search engine?

If you look at most of the free directories out there, they are all duplicate content. I agree that unique content is good for google but you will not find that many unique directories out there for free. They are there to build content and then when they have decent PR, goodbye free submissions.

Directories are there for link building, the average web searcher has no idea those directories exist. If these webmasters were concerned about getting visitors to their sites, they would run ppc or adword campaigns. As link builders, we are proactive looking for places to get links - DIRECTORIES. If I want info on blue widgets, I search on the search engines, not directories, its a hassle to get to the info you want as a consumer. The directory does not have to be user friendly because they do not get traffic other than from people who want free submissions.

The only reason directories want to be recommended by others is to make money through submissions (the more submissions, the higher the price gets as PR increases), not to get visitors. You will also notice that many directories link to eachother because one person will run multiple directories.

ken_b




msg:414002
 8:44 pm on May 27, 2005 (gmt 0)

Why would someone go to a search engine like google, run a search for directories that contain info on blue widgets, when they could just run the search for blue widgets on the search engine?

In my niche, it's often true that the only way to find relevant sites is by using a directory or links pages on a website.

That's because many of the sites being searched for are unlikely to ever make it into the first 50 or 100 pages of the serps, for a variety of reasons.

But they still provide the material the searcher is looking for.

In that case, directories are a huge help.

That doesn't mean the searcher is looking for a directory, just that the average directory is so much more likely to pop up in the search results that the destination website is.

jonnyzone




msg:414003
 8:57 pm on May 27, 2005 (gmt 0)

I would agree with that Ken.

How do YOU market your site to your target audience? Does the majority of your traffic come from directories and links pages? I imagine a larger percentage of traffic comes from links pages on other sites than directory traffic. Do you monitor that and then carry out marketing efforts accordingly?

ken_b




msg:414004
 12:11 am on May 28, 2005 (gmt 0)

jonnyzone;

Ken.

How do YOU market your site to your target audience? Does the majority of your traffic come from directories and links pages? I imagine a larger percentage of traffic comes from links pages on other sites than directory traffic. Do you monitor that and then carry out marketing efforts accordingly?

As close as I can tell I get about 40% of my traffic from search engines, most of that from Google. My site is listed in some (I don't have an exact number) credible niche directories and DMOZ. It's also on some "links pages" on related niche sites. These send me relatively little traffic.

I don't go looking for links anymore, and for that matter almost never have. I no longer do pure reciprocal links, period.

Most of the rest of my traffic comes niche related from sites that are using my images. Of course most of those images have my url on them, and often, but not always, the other site will also post a live link back to me. I get a lot of traffic from having the url on my images. Choosing to be very generous about letting other sites use my images has paid off very well for me.

I also attend 25 - 30 or more niche related events each year.

And of course, my site is listed on a TON of scraper sites. Occasionaly I even see traffic from one of those, but that's another issue.

To help put that in perspective, my site about 5 years old, has around 1,400 pages and gets a little more that a million page views a month from real people.

To be honest, I've been more lucky than smart or hard working. I built a site about something I really like and it turns out other people enjoy the site. :)

surfin2u




msg:414005
 1:12 pm on May 28, 2005 (gmt 0)

To be honest, I've been more lucky than smart or hard working. I built a site about something I really like and it turns out other people enjoy the site. :)

On the contrary, building a site about something that you like is very smart. People recognize and appreciate sites created by people who care about the topic of the site.

incrediBILL




msg:414006
 5:35 am on May 29, 2005 (gmt 0)

That's because many of the sites being searched for are unlikely to ever make it into the first 50 or 100 pages of the serps, for a variety of reasons.

I'll agree 100% because I run one of those directories and have for 7 years now.

Most poor folks with stunning web sites are so far down in the SERPs because my industry is flooded, newbies in the top 100 don't happen anymore and are pretty much locked out. WIthout help from a site like mine (or my 4 competitors) they would most likely never been seen.

This brings up why I make money on my top 5 sponsored links per page as some people get 99.9% of their traffic from a sponsored link on my site alone and it's a simple equation that you stop paying for the link the traffic goes away instantly

FWIW, even if I gave outbound PR to people, they wouldn't break the top 30 in this area as it's packed with heavyweights already.

Never dismiss the directory :)

surfin2u




msg:414007
 3:23 pm on May 29, 2005 (gmt 0)

you stop paying for the link the traffic goes away instantly

Excellent point that my experience mirrors. I have also seen a website for a listing client in my directory rise to #1 in google for a search term - even outranking their listing in my directory. They stopped advertising with me and their website dropped from the SERPs into oblivion.

Directories give small, new, and unknown sites a way to be found. The same holds true for businesses with no website.

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