Here's my 4 cents worth:
1) Age of the site (link building tools picked up the site)
2) Buying links
3) Aggresive link building campaign (could be recip) maybe they have an employee on staff building links
4) Great content.. why not link to a site that has good content?
|I was wondering how high ranking websites get so many quality links on major search engines? |
Speaking for ourselves, it took years. Our site has been published online for over six years. Eventually you get linked to (if you have anything people want).
The key is Time and Great Content. The rest should happen naturally.
|The key is Time and Great Content. The rest should happen naturally. |
I'm sure time happens naturally.
I'm not sure about content though. Why do you think it doesn't happen naturally?
I understand why some sites would naturally build up a large amount of links over time due to their content (community sites, information portals, sites that offer free downloads etc).
But how would your standard company site go about getting links in the same quantity when these type of sites generally only contain information about the companies service or product that the are trying to sell?
obviously it would be more difficult. You could engage in a massive reciprocal linking campaign, or you could buy links. If you are looking more for traffic and less for link popularity, you could try an affiliate program. If you have a quality site and a quality product, this might work. Also, if you want to take the time, you could develop content pages to go along with the rest of your site. Just a few suggestions.
>>>But how would your standard company site go about getting links
Tougher. Depends on your industry. There are chambers of commerce, professional organizations, business partners, online reviews of your products (by magazines, newspapers, trade organizations, blogger, whoever...), local listings, directory listings, web page sponsorships, non-profit donations, strong arm tactics. Ok, maybe (maybe) not the last one.
|I cannot physically see how someone can submit to thousands of quality ranked links. Or can they? |
This can all be automated or developed into a team method. It really just depends on what's at stake. For some sites, lots of targeted traffic can equal absurd amounts of money. That's motivation enough for many to find ways to quickly acquire lots of links.
As many have said though, the long term approach of creating a great site, loaded with content is a great way to do it. You need to get out to the popular spots in that industry and get the word out in the beginning though, heck - the whole time.
a lot of links for older sites came from directory listings
people developing content often used the directories to develop content
funniest example is one of our businesses is an indie film company
some directories put us in listings with the big studios
so now we get listed on some sites with the few dozen 'majors' out there
makes me laugh all the time
BUT, maybe they were psychic since one of the largest film studios in the world has recently inquired about obtaining rights to our work
maybe I'll make Ripley's one day
Content, content, and more content! The key is to have relevant, keyword rich, naturally written quality content. Other sites will link to you naturally if you provide useful information. For the Ecommerce sites: use lots of text rich copy on product descriptions. Offer consumers free information pertaining to your products.
Link building using anchor text works great for many who are willing to invest the time, cost, and effort. For more information on strategic link building, read my other posts. - Avi Wilensky.