I came up with an idea a while back about using wwwboard set up on another domain to enhance my inbound links and inbound link text. Well some of the wwwboard pages are now indexed and doing quite well. It is really working well on a few of the engines. I came up with the idea when I noticed how high some pages from wwwboard rank for certain keyword and key-phrase searches. The click-thru rates are very good, as I believe people trust bulletin board posts, as long as the copy is done in a tactful manner. You can install wwwboard in any directory and change the directory name to whatever you want instead of www.mysite.com/wwwboard/. This effectively creates a load of doorway pages and inbound links with relevant link text to your site.
The way wwwboard operates is the post is repeated in the text box section of the "respond to this message" portion of the page. Effectively repeating the page text twice to those engines that can read the <form> portion of the page.
Hi dears... thanks Brett_Tabke for your ansewr and your welcome to me to the board DG... I'm happy to now that I've got something correct on my opinions but actually...
>you have it figured on >target with Option 1. If 1 is not available, >then go with Option 3. The 3rd level is best >and if you don't have that, then use the >directory name.
You mean that I should take the first option and then, if I don't have a third level, create it on adding a directory? so if it was... german-specific1-courses.company.de/vaiouspages.html I shuold change it in... german-specific1-courses.company.de/NEWDIRECTORY/vaiouspages.html waiting from your answer... and from Paynt opinion... BYezbyEZ
Hello Digital_Guerrilla, Sorry, sick children since Friday and I am beat.
The way I approach this is first, are we looking at only one language? What are you marketing? Are you setting up the site from the beginning and this will be the structure for the whole thing or is this a particular marketing effort and you have a group of keywords that your are working to get traffic from. There is a slightly different approach to both. The first will require an enormous amount of thought to develop properly. Especially with a large site covering many topics. I think itís definitely worth the effort. The second would be easier and may be where you want to start if the client already has an established domain.
I agree with Brett that if you can establish the first option, that will most likely be your strongest solution. To really make this work begin with the keywords you are marketing. Categorize them into groups that make sense (on topic Ė on theme). When you have a small group that fit together consider then what word can easily describe them as a group. Thatís the canonical. Just remember that itís better not to take it further than 2 sub directories from the main domain. If you need more levels than that consider adding a new canonical to your strategy. More canonicals are better than less.
I hope this helps. There are so many discussions going on of interest around here I canít keep up, but back to kids and work. Let me know if this helps.
>>>>Think ahead about how you will manage the incoming and outgoing links. I use Zeus to do my initial theme link collections and then process those links from there. I'm not creating a standard Zeus directory only using Zeus as the first step in collecting the initial links for review. This saves me hours.
This is my thinking exactly. So far it seems to be working. I was actually setting up a "canonical" themed site based on the sum total of what I've learned here in the last 6 months. When I happened upon this thread it made it all a little more clear.
It takes a great deal of effort on your part to effectively break down your content before it's even written. It requires the discipline to "cool your jets" and research the keywords, research the keywords again and research the keywords again. Then breaking things down into the simplest elements for the directory structure and including the theme everywhere.
I beleive it pays off and this type of thinking will go the distance in seo.