I just purchased an existing 4 year old domain (for a little more than it was probably worth) in a niche that I had been interested in getting in to.
The site wasn't ranking very well, but it has potential - with someone who know what they are doing at the helm.
Now that I have full access to the site I am noticing some naughtiness that wasn't apparent to me before.
Some link exchanges that I wouldn't have touched with a 10 foot pole, and even worse, a folder with about 300 pages of autogenerated doorway pages.
I had scoped this site out about a year ago and it was pretty much clean, but I guess he had been feeling the pressure of the competition and was reading the wrong forums ;).
The door way pages are gone. There is a robots.txt in place to make sure that no spiders go looking for them. No brainer.
However, it looks like there are about 100 link ex partners in a links directory.
Do I need to feel some sort of obligation to these "partners" - my impulse is to just ban the links subdirectory via robots.txt as well. I checked a couple partner sites and there aren't even recips there anymore.
People who know me know that I am not a "willy nilly" link exchanger - so seeing links to "Best $Country Widgets" in this directory just makes my "spidey sense" go all wonky.
I think the best idea is to just let the partners contact me - if they do, and if they're any good, I'll put them back, and if they're dodgy - I will just tell them to remove my link.
How have other people dealt with this? Did you respect reciprocal link commitments?
I am deleting all the link partners
From what I've read most people are complaining that the recip partners are removing their linkbacks anyhow, so I guess this is just adding to the problem - but I am looking out for me and my investment and feel more comfortable with a fresh start.