I’ve read a lots of posts here and replied to a few… for the sake of those lower on the learning curve I’d like to post my own strategy; and ask that those more advanced on the learning curve (that’s going to be the vast majority of you) I’d like to ask that you reply with any observations of what I may be missing or doing wrong (or confirm strategies which are on the money).
We have 3 sites and 3 blogs all charitable (for the homeless – I’m a Social Worker).
• research the keyword/s phrases people search for (Wordtracker / Overture / Google Adwords)
• design your site to compete on what people search for
• consider semantically related terms and repeat e.g. search for ~keyword -keyword
• use your money phrase in the domain name and other pages as so: /keyword-phrase.html
• target one phrase per page (your money term on the homepage)
• use the anchor text you want to rank on
• use title, h1 etc, prominence, proximity, frequency… of keyword phrase
• list in dmoz, yahoo, msn small business directory
• list in high pr directories (choose the category with fewer links on the page)
• list in free directories
• ultimately choose the category with your money (or semantically related) term in the title
• Search for all sites in serps, allinanchor, allintitle, allinurl.
• Target links from these sites as #1 priority
• Prioritize them based on relationship between number of links on the page and PR of the page (consider also their standing in the serps)
• See: Topic Sensitive Pagerank, Local Rank.
• Treat non-related exchanges as a chance to boost the PR of your links page (adding value to link partners but not much else) do them based on the return you are going to get in pure PR v. links on the page (see compar.com ’s article on ‘Google Pagerank and how to get it’)
• Use your key phrase in the title of your links page to add value to exchanges (not just ‘Links to other sites’)
• Don’t name your links pages links.htm to appease those who worry this incurs a penalty.
• Be personal, professional, and specific in emails inviting exchanges
• Don’t automate exchanges, do them manually
• If you have more than one site, or sub-domains, or a blog, host the on separate c-class ip blocks and preferably with different hosts.
• Don’t interlink all, within one site link to a site about ‘topic’ link from this page to your other destination site / page/s.
• When doing press releases refer to the site
• Where possible write articles to submit to other sites which produce a page with your keyword phrase in the title and a reference to your site.
• Keep all pages limited to 100 links
• Don’t use more than 3 commas in the description tag
• Don’t use more than 4 mentions of a word in keywords tag
• Keep keyword frequency below 7% max – look to the average for your competition in serps
• Don’t use duplicate content
OK, so there are plenty of other ‘how to’s’ but I think that covers most of my priorities. I guess my main strategy is to act as if local rank and topic sensitive PageRank are in effect.
The outcome of the above strategy has been successful for us to date in most regards, but for the really highly competitive terms though we are still plugging away.
Webmaster World seems to be ‘the’ place to seek such advice… what am I missing, doing wrong, or need to do more of?
Thanks in advance.