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link popularity

 5:37 pm on Nov 22, 2000 (gmt 0)

Is link popularity site-dependent or page-dependent? If a site has many links throughout the net to the root domain, does it give a boost to all pages within the domain?
Or is it important to have links all over the net going to each individual page of a site?

Any help would be greatly appreciate


David Camus
search engine optimizer



 12:16 am on Nov 25, 2000 (gmt 0)

In my experience, link pop (if relevant to a sites theme) will aid the entire site. I've no definitive figures to quote though.

I've a supplementary question:

If (just hypothetically ;) ) I had a site with a domain of generic-widgets.com, with variouscoloursof.generic-widgets.com as subdomains, would the link pop for each subdomain be taken into account for the others?


 6:41 pm on Nov 26, 2000 (gmt 0)

Welcome Juventus,
The page with incoming links will be boosted and will have the effect of boosting the site, assuming you have got the relevant links to each individual page.

I've manually reviewed many sites and pages and found that the majority of standard links feed back to the home page of the domain. This boosts the home page.

Link popularity seems to work in steps and if you try using the search facility [webmasterworld.com] here at WebmasterWorld you'll find a great number of discussions on this. What I mean is, you need some basic links to get anywhere these days, however, the volume of links does not seem to carry the weight it used to have in the early days. In other words, the spammers activity caused the search engines to re-evaluate the importance placed on linking. Sheers volumes of links does not neccessarily boost a site higher.

Sugarkane, assuming you are linking all the pages together, they become part of the site. It's the keyword linking that creates best value and works best here, rather than the site linking.
The value of the link climbs as the external domains link into the original domain with the kw. You're creating "themes" (ref Brett Tabke) with this approach.


 6:49 pm on Nov 26, 2000 (gmt 0)

Does linking out to a related type of site using keywords in the links also contribute to the theming of the site?


 7:27 pm on Nov 26, 2000 (gmt 0)

Because of the nature of this, the link must be a themed link otherwise it is simply a site link and has less value.
The value is difficult to quantify, but, I'm not sure you'll hear anyone argue about the value of Yahoo linking to a site.

The value placed on a link should be considered this way:
In decending value
Yahoo link in=1
ODP, Looksmart, etc. Link in =2
External sites on theme link in =3
Internal links on theme (obviously, you need these to make your site themed) link in=4
Links on theme linking out = 5
External links on any subject linking in =6
Links on any subject linking out =7 Not really worth doing unless you're earning money from the link!

Linking out is of prime value to the other site, although the fact that you've got a themes link out does indicate to the SE that you have something relevant on the site.


 7:29 pm on Nov 26, 2000 (gmt 0)

Yes, at least according to those "Term Vector" papers [www9.org] that describe themes ranking. There are two terms that get kicked around.

If the number of on-theme outbound links is significant, the site is called a "hub". It there is a significant number of on-theme inbound links, that's called an "authority". Either category would mean extra pop, over and above link count.

The link text means a lot. The exact weighting certainly shifts over time.


 8:37 pm on Nov 26, 2000 (gmt 0)

I think I'm hitting paydirt on this one.

>Linking out is of prime value to the other site

Yes, understood! And if I'm also working on the other sites, it's a multiplied bonus. I have control of all the links, and so they will most certainly contain the keywords.

I am also arranging links with some other carefully selected sites, of a similar or related nature, and will send them the snippets of code for the links back - so then everyone will be happy, even though they won't quite know how or why.

re: significant number of inbound or outbound links

How many is considered significant?


 9:07 pm on Nov 26, 2000 (gmt 0)

>>How many is considered significant?

That's an area which each engine can tweak in their algo -- and they probably do, as the climate changes.

A few months ago I heard that AltaVista showed an extra pop at 500. I haven't seen any research for Google.

When I check the Google link count for the kind of site that is obviously both an authority and a hub (about.com for instance) I see 1,100 links for the themed, secondary domains (for instance, cars.about.com) and 141,000 for the TLD (www.about.com).


 9:55 pm on Nov 26, 2000 (gmt 0)

>I'm also working on the other sites

Good work. That is the value you bring as an SEO expert!
Careful placement of kw-rich links will prove beneficial.

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