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Link Development Forum

    

mifi601




msg:431245
 2:47 am on May 23, 2004 (gmt 0)

not taking into account reply rate, successrate or any other factors - I am sure you have honed them over time - what works best for you?

I use

'your site 'title'' and mydomain.com

 

Marcia




msg:431246
 11:41 am on May 23, 2004 (gmt 0)

If it's someone I know I'll include "from Marcia" and maybe include "from" wherever I know them from in the subject.

The ones I've always preferred getting are "Link Request" or "Link Exchange Request." It's short, honest and to the point and I always read those.

mifi601




msg:431247
 12:38 pm on May 23, 2004 (gmt 0)

Marcia,

that is a good point, maybe the thread should have been titled, which ones do you open/read. And reversely that would mean you use it yourself ....

conroy




msg:431248
 2:20 pm on May 23, 2004 (gmt 0)

I don't really like using "Link Exchange Request" - that is what all the automated ones I get have in the subject.

Here is what I do:

1. When you visit a site you want a link on, there are 4 things you need to do quickly:

1. Find their name
2. Find their contact information
3. Find the page you want your link on
4. Find a page to comment on to make it personal

You want this done in 90 seconds. If you can't find any way to contact them - by form or by email, then move on.

Try to find the webmaster's name on the site. I do a quick check through their pages to see if I can find their name. If I can, I go to #2. If I cannot find their name, then if the link is valuable I try a whois lookup. If the link is only moderately valuable I just write the email without a name.

You also want to find the page you want your link on so you can ask for a link on a specific page.

Lastly, you want to find a page of content that you can comment on.

The key to link exchanges is to keep moving and not get bogged down in the little details. You need to make an email as personal as possible as quickly as possible. I will not spend 10 minutes on one site. Try to keep your time on the site under 90 seconds.

2. If I have their name, the subject will look something like this: John, about your site, domain.com

Don't put www or http:/www. in front of their domain. It looks too much like a generated email.

If I don't have a name, I do not put the domain in the subject line. It looks too automated. The subjects I use then are something like: "comment about your site" "your site" and "feedback on your site"

3. The body of the email should be very quick and to the point. The first line should complement them on their site. It is very important to make sure that it is not generic. Say something about a specific internal page and include the URL to the internal page.

Here is an example of an opening line:

=====================================
Dear John,

I was looking at your www.domain.com/widgets.htm page and saw that you offered some great widgets. Thanks for all the information on them.
=====================================

The next part of the body should be a simple link request. Here is an example:

=====================================
I was wondering if you would be willing to add my site, http:/www.domain.com to your page at http:/www.domain.com/the-page-you-want-your-link-on.html

I think my site would be a quality resource for your visitors. Here is some link text you can use:

Title: Widgets
URL: http:/www.domain.com
Description: Information on purchasing widgets.
=====================================

You should also include the HTML code for creating the above link to make it as easy as possible for them.

Finally, you want to close your message. You should include an offer to reciprocate if you are seeking reciprocals, if not, the above part works well.

Here is an example closing with an offer to reciprocate:

=====================================
John, thanks for taking the time to read this. If you would like a link on my site feel free to send me your link text and I'll get yours up immediately.

YOUR NAME
http:/www.domain.com
=====================================

One thing you do not want to do is put their link up before emailing them. If they see that their link is already on your site, they will be much more likely to not respond to your email. They figure that there is a good chance you won't take their link off.

Instead, you should state that you will get their link up quickly (you need to emphasize that you will get the link up fast) with it being understood that the condition for them getting a link on your site is for you to first get a link on theirs.

Also, don't include any nonsense about how getting more links will improve their Google PR or rankings. They either already are aware of it and don't need you to explain it to them, or they don't care and will swap because you wrote them a nice personal note.

If you have a quality site you will get some good response following the format above. And let's not kid ourselves - PR of your pages matters - if your links pages have a PR 4 or better you will get very good response.

conroy

martinibuster




msg:431249
 8:42 pm on May 23, 2004 (gmt 0)

"I enjoyed your website..."

It helps if it's true. Ideally, you really do like your partner's website. Everyone's baby looks cute to them. Showing enthusiasm for someone's website is a good thing to start off with and carry through in the email.

I enjoyed those emails that showed enthusiasm for and appreciation of what I have constructed.

SlyOldDog




msg:431250
 9:07 pm on May 23, 2004 (gmt 0)

I prefer the down to business ones. Kissing my butt about my website or waffly mails put me off. I don't want a mutual admiration session. I want a link.

salmo




msg:431251
 8:12 pm on May 25, 2004 (gmt 0)

"One thing you do not want to do is put their link up before emailing them"

I would disagree with this, my company manages around 60 sites and we receive dozens of link requests every day. If the requesting site has not placed a link to our sites first or if the request asks me to visit a page on their site and fill in a form it gets deleted without further ado.

richlowe




msg:431252
 8:48 pm on May 25, 2004 (gmt 0)

I've gone the from hot to cold on recpricol linking. I used to put in lots of effort to find sites, examine them, write to the webmasters, ensure they put up the link and so on. It just became too much work for too little gain. Even more frustrating is many domains get snapped up by scum porno sites as soon as the domain expires, and wham, I find that I'm linking to some unethical idiots dirty pictures. :-(

Now I write articles and send them out with my byline. People put my articles on their sites and I get a link back. Much easier. Much safer. And far more fulfilling.

graywolf




msg:431253
 4:14 am on May 26, 2004 (gmt 0)

I got one the other day where somebody left a letter out of the name and link to my website. Seem to remember reading that "trick" here a long time ago made me laugh, but stil I HAD to write back.

People really still put thier real name on websites? Is that even remotely safe? Heck I always use role accounts contact@doamin.com, info@domain.com, etc. It always seemed a little stalkerish to go do a whois on the domain.

ken_b




msg:431254
 5:06 am on May 26, 2004 (gmt 0)

The requests I've been getting recently for a fairly new page have been mostly the right to the point type. Which is fine with me.

Pretty much like: "Please consider placing a listing for my website (url) on your widget dealers page. Thanks (signed)"

Most of the requests come from the owner of the business the site is related to, very few come from webmasters, etc, unless they happen to also be the business owner.

I invite link "suggestions" on the page. But I also state that I reserve the right to rejected suggestions for any reason, or no reason at all.

I'm not being run over with requests, which is also fine with me. I spend quite a bit of time looking at sites before I decide whether to link to them or not.

The Cricketer




msg:431255
 8:51 am on May 26, 2004 (gmt 0)

I think my site would be a quality resource for your visitors. Here is some link text you can use:

Title: Widgets
URL: http:/www.domain.com
Description: Information on purchasing widgets.

At first you imply that the link is for the benefit of the site's visitors, which is always good because a lot of people don't want useless links on their websites.

Then you ask them to include certain link text in the link. This then instead implies that the link is for the purposes of the search engines. If this wasn't the case then you would allow the site owner the common sense to come up with their own link text.

Okay we all know that you only want the link because of the search engines! but you don't want to convey that fact.

I know that if I got an email telling me to include certain words in the link text I would ignore the email, because it would seem that the link request was solely for the emailer's advantage.

I myself wouldn't include any link text request in a link request email....in fear of email deletion!

conroy




msg:431256
 2:29 pm on May 26, 2004 (gmt 0)

Cricketer -

The goal is to make it easy for the other webmaster. You'll notice I said that that was simply a sample for them to use, they certainly are not required to use it.

If you are doing link exchanges without the proper anchor text you are losing out. I'd rather get 9 links with the proper anchor text than 10 with whatever the webmaster felt like putting.

trillianjedi




msg:431257
 3:03 pm on May 26, 2004 (gmt 0)

If you are doing link exchanges without the proper anchor text you are losing out.

Define "proper".

I go with the honest approach - tell it like it is "Link exchange request" or "Link request". I do read those.

I find criticism works well if it's constructive. If you see a site you want a link from, find out what's wrong with it, mention that you didn't like that part, and make some suggestion or comment on the information that you couldn't find.

As others have said, something that clearly shows you have looked at a site in detail goes a long way.

Anything that looks automated to me just goes in the bin now.

TJ

mifi601




msg:431258
 1:48 am on May 27, 2004 (gmt 0)

>I myself wouldn't include any link text request in a link request email....in fear of email deletion!

so what would you not delete? any examples of emails you received lately that you opened, that were requests?

conroy




msg:431259
 6:09 pm on May 28, 2004 (gmt 0)

>Define "proper".

The keywords you are targeting. You know that of course, so I wonder why you ask?

You can make a link request personal and get the anchor text you want out of the link at the same time. It isn't one or the other.

richlowe




msg:431260
 6:17 pm on May 28, 2004 (gmt 0)

What I truly hate is those emails from one of the link farms which says the person wants to link, but will not give me the name of the site or URL or even what it's about until and unless I respond. Like this is supposed to make me interested in a link exchange?

After receiving hundreds of these things, my spam filters now take care of them for me.

Richard

martinibuster




msg:431261
 7:13 pm on May 28, 2004 (gmt 0)

You can make a link request personal and get the anchor text you want out of the link at the same time.

That's a good idea and probably works for you- but I've hesitated doing it myself because I'm suspicious of any stranger who is asking me for a keyword in an anchor text. It demonstrates a certain level of sophistication, but you never know how well they're employing this info, and if they've clumsily tripped into spam territory. In other words, I don't trust a strangers SEO or their intentions.

Requests for keywords in anchor text go into my trash bin, and I'm assuming (just a guess), others do the same as well, which will lower your success rate. Not a truth, just a guess.

I only ask for anchors from acquaintices, friends and family. ;)

willybfriendly




msg:431262
 7:32 pm on May 28, 2004 (gmt 0)

I do not use a "links" page. I regularly read, but then delete as unanswered, link exchange requests. Related web resources are referenced in-line as part of the content in most cases, although occasionally I will use a list of closely related resources.

What motivates me to add a link is someone that is clearly offering a site that reinforces or supplements the message of my content.

Requests that state "I have added a link, won't you be so nice as to reciprocate..." are deleted.

Better to build a site that people want to link to than to put so much energy into trying to get people to link via trades, IMHO.

WBF

willybfriendly




msg:431263
 7:40 pm on May 28, 2004 (gmt 0)

Well, the edit button is gone :(

Requests for keywords in anchor text go into my trash bin, and I'm assuming (just a guess), others do the same as well, which will lower your success rate. Not a truth, just a guess.

I have gotten, and given, links anchored on a particular word(s) in my existing copy when it clearly served the visitor by expanding on the information. For example, a link to a biographical site about a person mentioned in my copy.

People making those requests are few, and have obviously done some work to find the targeted word.

"I notice that on your page www.example/targetPage.htm that you are providing information about _____. In the third pargraph, second sentence you reference_____. My site provides a great deal of information about this, and I am contacting you to suggest a link to that information would be of benefit to your site's visitors...."

Now that is good anchor text

WBF

<edit>must of been a temprary gltich, since the edit button is back again now :)</edit>

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