I see people recommending it all the time. The alternative to the "devil" IE apparently...it must be "cool" to have firefox.
// that's without considering the pros and cons obviously!
I doubt their reasons are as technical as the recent firefox thread on this board, either way firefox is "as good or better" as IE and it can only be a good thing that the general internet surfer realises there's more to the net than their home page and IE.
They've been taking donations for months on the Spread Firefox site to publish that ad. It's likely to be a one-time thing, too. It is interesting that they're so keen to advertise something that's free, but I guess there's the "pride" factor at work here. The group wrote it and deserves some recognition.