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Content Blocking With Opera
Brett_Tabke

WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 511 posted 9:54 pm on Jul 4, 2006 (gmt 0)

It is the age old classic:

Love it as a User.
Hate it as a Webmaster.

 

Hester

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 511 posted 10:17 am on Jul 5, 2006 (gmt 0)

I don't think we can blame Opera only for this. I wonder how many advertisers hate Firefox for its ad-blocking extensions.

I don't bother to block all ads - some of them show me interesting things - but when they are plain annoying, I can now use Opera to block them. Makes the page load faster next time too.

netchicken1

5+ Year Member



 
Msg#: 511 posted 10:54 am on Jul 5, 2006 (gmt 0)

I used to think that adblocking software meant the end of the internet income as we know it, but have revised my opinion from those doom laden days.

Opera is about 2% of the market, Firefox 15% (depending on who you ask) that means there is still a huge and growing market out there of new users who are potential customers and reading adverts.

Anyway opera and firefox users are usually geeks who never click on adverts anyway.

Brett_Tabke

WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 511 posted 4:27 pm on Jul 8, 2006 (gmt 0)

I don't think webmasters have yet clued in on what opera 9 can do. This blows away the firefox stuff as lame and hard to use.

I just eliminated most of the advertising on the net by visiting 5-6 websites and using the content blocker. I then added the contextual advertising urls and - presto - goodbye 95% of the advertising on the web today.

Something aint right about being able to do that.

Hester

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 511 posted 2:05 pm on Jul 10, 2006 (gmt 0)

Only if you're an advertiser.

zCat

10+ Year Member



 
Msg#: 511 posted 2:42 pm on Jul 10, 2006 (gmt 0)

I just installed Opera 9, and the adblocking facilities are certainly not "in your face", i.e. I was half expecting it to pop up little dialogues asking me if I wanted to block some ads etc. If it was that easy I'd be worried. But as it is I still have to find the right menu (Tools->Advanced->Blocked content - or maybe there's an easier option?); so I think you'd have to want to a) be annoyed enough by ads to want to block them; b) know that browsers offer this kind of facility; c) be bothered enough to find the right menu and muck about with the settings.

Personally most ads (apart from popups) don't bother me, at least on broadband (and it's been a while since I've used anything else), and at the moment I can't be bothered to fiddle around with yet another program and its settings... The same is certainly true of most non-technical Internet users I know.

Are there any recent methodical studies on ad-blocking behaviour?

[edited by: zCat at 2:43 pm (utc) on July 10, 2006]

Hester

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 511 posted 1:23 pm on Jul 11, 2006 (gmt 0)

Tools->Advanced->Blocked content - or maybe there's an easier option?

Right-click on the page.

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