...Moving from Microsoft to Opera-enabled Linux STBs based on open standards will save the iTV industry's operators hundreds of millions of dollars, providing improvements and saved costs in all parts of the value chain. Opera's entry into this market is met with excitement from industry insiders.
This is really av breakthroug for this industry. ;)
It is always a dumb move in campaigns to make direct references to your competitor. It is always a dumb move in campaigns to poke a sleeping bear. Opera Software - bumbling and stumbling continues to do both.
Microsoft has done a brillant job on Opera. They poked Opera and got them to freak out when MSN failed to work with Opera. It worked so well the first time, that they did the same thing again a couple months later with the same result.
The effect of the MSN lockout was that it drove home the point with all browser users that Opera was incompatable. That is the branding Opera has now - buggy and incompatable.
Then came the biggest mistake Opera had ever made - they decided to stay out of the mobile/PDA market for browsers. Now that space is totally dominated by Microsoft on PocketPC and IPaq's. It could have been Opera's to dominate.