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Content Management Forum

Content Management within Organizations
IT Webmaster vs. Marketing Webmaster

5+ Year Member

Msg#: 29 posted 3:52 pm on Jun 16, 2006 (gmt 0)

Hello Friends:

Is it better to have two separate Web roles within an organization; an "IT" Web role (IIS management, template creation, etc.) and a marketing/PR Web role (content management and editing)?



WebmasterWorld Senior Member 5+ Year Member

Msg#: 29 posted 12:19 am on Jun 18, 2006 (gmt 0)

Not sure if i understand it correctly but if you mean if its a good idea to separate template creation etc and content management then probably yes but it has its negative points as well


WebmasterWorld Administrator coopster us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 29 posted 2:27 am on Jun 18, 2006 (gmt 0)

It might also depend on the size of the organization, the culture, etc, etc, etc.


10+ Year Member

Msg#: 29 posted 1:10 pm on Jun 19, 2006 (gmt 0)

I'd tend to agree about separating responsibilities--something along the line of technical vs. marketing.

So, sourcing the CMS, customizing, maintaining it, etc. would be IT responsibilities (though they'd obviously be working with some requirements input from the marketing/communications departments).

Actually administering the content, designing the content, and (even) template design should probably remain in marketing.

IT people tend not to be the best designers...

I guess it depends on your concept of what a "webmaster" does.


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