One of our clients operates in the healthcare recruitment industry, and their marketing focus is nearly 100% online. They are switching job board software providers (their old solution was too inflexible) and are planning to redesign their site for better usability. During our discussions, they've asked me whether they should keep their existing websites separate as they are now (each focuses on a niche within the healthcare industry) or whether they should consolidate them under a single domain and simply have "channels" or "portals" within the consolidated site that are dedicated to each niche. Anyone have strong opinions or insights either way? They are currently doing lots of PPC but no SEO. Below are their websites so you can take a peek.
[edited by: trillianjedi at 9:50 am (utc) on May 30, 2006] [edit reason] Please see TOS #13. Thanks! [/edit]
It really is a case by case scenario. As a rule of thumb to start out with one site to lower your workload which is usually big when you start. Later, if the site is strong and there are specific sections that could be launched into their own site, you could split.