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Content Management Forum

    
Why do so many blogs show context ads for blogs?
Especially noticed on WordPress.org blogs
Webwork

WebmasterWorld Administrator webwork us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2 posted 7:14 pm on May 4, 2006 (gmt 0)

I've finally downloaded the files for WordPress. I don't know diddly about PHP or MySQL, but I'm ready, willing and able to learn a few tricks.

One thing I've noticed about many, many, many blogs that are running Adsense is the tendency for the ads to be about blogs, not the subject matter of the blog page.

Why is this?

Having just read Brett's initial post about threads I'm a bit antsy that the very first post herein might be "over the line" - but I think at worst it's not more than toeing up to the line. Hopefully this post will help clarify just what type of questions might be asked and answered.

Oh the joy of being the first person to have a post in the forum nuked, if that's to be my fate. :-P

 

arran

5+ Year Member



 
Msg#: 2 posted 7:33 pm on May 4, 2006 (gmt 0)

I suppose it's because most blogs mention the keyword 'blog' multiple times at the top of each page (typically in h1,b,title etc.)

People get round it by cloaking for mediabot.

arran.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 2 posted 8:26 pm on May 4, 2006 (gmt 0)

When you call it something like "Bob's Blog" what do you expect?

Then put terms all over the site like "Blog Roll" this and "Link to my Blog" that and you see where it's heading.

Cloaking doesn't fix the problem either as AdSense and Google both think you're site is about blogs so the only way to fix it is de-blog the blog.

The other approach, which is just a bandage for AdSense as well, is section targeting, which still doesn't fix how a search engine sees your blog:

https://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=8441

You can either section target to exclude the word BLOG or include everthing else, your pick.

FYI, the word BLOG only appears in my template ONE TIME and it's not prominent.

jimbeetle

WebmasterWorld Senior Member jimbeetle us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2 posted 8:59 pm on May 4, 2006 (gmt 0)

When you call it something like "Bob's Blog" what do you expect?

Much more subtle than I was going to be, Bill.

I was thinking along the lines of "Sheesh! Even a lawyer should be able to figure this one out." ;-)

arran

5+ Year Member



 
Msg#: 2 posted 8:54 pm on May 5, 2006 (gmt 0)

Cloaking doesn't fix the problem either as AdSense and Google both think you're site is about blogs so the only way to fix it is de-blog the blog.

Cloaking does "de-blog the blog".

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 2 posted 1:06 am on May 6, 2006 (gmt 0)

Until you get caught cloaking and Google slaps you with a penalty.

arran

5+ Year Member



 
Msg#: 2 posted 9:41 am on May 6, 2006 (gmt 0)

Why would you get banned for simply removing blog references from the pages you serve the bot? The underlying content is unchanged. This is not akin to serving up pages of keywords in place of your blog posts. It's used to enhance user-experience (more relevant ads) and increase the earnings of both you and google.

arran.

Brett_Tabke

WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2 posted 10:58 am on May 6, 2006 (gmt 0)

> Until you get caught cloaking and Google slaps you with a penalty.

As long as it is incontext and nonspammy, I have *never* heard of a search engine booting someone for cloaking. Stick to agent delivery and they won't touch you for cloaking.

wmuser

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 2 posted 9:29 pm on May 7, 2006 (gmt 0)

It should be due to a number "Welcome to X blog. My blog is etc" blog keywords

ergophobe

WebmasterWorld Administrator ergophobe us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2 posted 6:35 pm on May 8, 2006 (gmt 0)

Blogs are using template software and unless your blog is about blogging (as oh so many are - how many people blog just about wordpress? hundreds if not thousands), the key words that are tripping contextual ads on blogging-related subject are mostly in the template.

So you don't need to cloak or anything, just use Adsense section targetting to make the contextual engine either ignore the template part or to select just the content part. You would probably want to use the former strategy so that your navigation links would help determine context, but I suppose that depends. In any case, you could get rid of the blog roll part, the "powered by Wordpress" or whatever credits there are and stuff like that.

As Google details on their section targetting page [google.com]


The HTML tags to emphasize a page section take the following format:
<!-- google_ad_section_start -->

<!-- google_ad_section_end -->

You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:
<!-- google_ad_section_start(weight=ignore) -->


rogerd

WebmasterWorld Administrator rogerd us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2 posted 11:51 pm on May 8, 2006 (gmt 0)

I had that problem on a blog and made a concerted effort to remove the word blog wherever it appeared - in page titles and meta tags, headings, navigation, etc.. Google seemed to do much better after that, no cloaking required. Completely eliminated the "blog" ads.

Blog home pages must be particularly tricky for Google et al - you may have a series of 10 posts on varying themes. It's much easier for them to nail an individual post or a category page.

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