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I think there may be a billing bug...
I was looking at some invoices and I noticed I was charged $9.80 for two clicks on a keyword.
Well, that keyword is NOT competitive. As a matter of fact, there is only two people bidding on that term.
I was charged my max CPC to get the number 1 spot! So does that mean that the other person bidding is paying $4.89/click?
Bottom line, I don't see why I would pay my max CPC on a keyword where there are only two people bidding.
I am going to comb through my invoices and do some more thorough checking...
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