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BingAds (was MSN/Microsoft AdCenter) Forum

Seeing US-Targeted ADs
How is it possible if I'm located outside the USA?

10+ Year Member

Msg#: 79 posted 9:18 am on Apr 25, 2006 (gmt 0)


I'm located outside the USA and I have ads which are targeted to the US market. In Google Adwords I'd simply add '&gl=us' to the search url string and see US-targeted ads. However, I couldn't find how to do that in MSN. Any ideas?




Msg#: 79 posted 1:50 pm on Apr 25, 2006 (gmt 0)

AFAIK the ads are pretty much ONLY being displayed to US users at the moment, as there is no roll out to other major markets.


5+ Year Member

Msg#: 79 posted 4:00 pm on Apr 25, 2006 (gmt 0)

Being from outside the US, I'd also like to know how to view ads targeting USA, etc.


5+ Year Member

Msg#: 79 posted 9:01 pm on Apr 25, 2006 (gmt 0)

not sure i understand your question correctly, but in general, each MSN search market has its own domain, i.e. search.msn.com (U.S.), search.msn.fr (France) etc. which domain are you using when looking for your ads?

one other thing to note is that we're at 70% traffic now in the U.S. so on search.msn.com you will see either adCenter ads (70%) or Overture ads (30%) depending on which cookie you have.

does this help? let me know if i'm misunderstanding your question.



10+ Year Member

Msg#: 79 posted 12:55 pm on Apr 26, 2006 (gmt 0)

Hi adcenter,

Well, I have an order which is targeted specifically to USA. Now, when I search for my keywords from Hungary, where I am located, I don't see my ad. I know that it is running because I'm being billed for clicks and I'm at the 1st. place. So I tried surfing using a USA-based proxy server, and then I saw my ad.. that's what made me think that when I use search.msn.com from outside the USA, I only see ads that were targeted to my country or to all countries, but don't see ads that were targeted to USA.

The same thing happens with Google, but there I can simply add '&gl=us' and I see US-targeted ads, like I was searching from the US.

Using a proxy server is a workaround, but it's slow and very often closes so I need to find another one..

Hope this time I explained better. Sorry for my english...

Thank you,

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