Like many, I'm struggling with getting up-to-date information from my reports. I find the Keyword Performance Report to be the most up-to-date, but only if your sort the data by Day. The problem I'm having is getting the same up-to-date information when sorting the report as a Summary.
For example, if you want to find poor performing keywords (low CTR), you need a summary of stats for your keywords over the period of say a month. When I create this report, at least a weeks worth of stats are missing!
I don't understand how they can gather stats up to the previous day for your keywords in one report, but not sort the data by summary in another?
So basically I can't summarise my keyword statistics at all.
At the same time I've noticed my campaign home page stats have stopped updating altogether. These are the stats you get when you log-in.
So I'm having immense difficulty getting any worthwhile data out of the reports. I can tell roughly how much I'm spending on a daily basis based on the amount of clicks I'm getting, and my max CPC. But I can't get any decent historical keyword data that I can work with to better my keyword performance. At least a weeks worth of data is not being displayed for me.