homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Microsoft / BingAds (was MSN/Microsoft AdCenter)
Forum Library, Charter, Moderators: werty

BingAds (was MSN/Microsoft AdCenter) Forum

WARNING about deleting creatives

5+ Year Member

Msg#: 76 posted 6:02 pm on Apr 21, 2006 (gmt 0)

After a month of running several successful campaigns with adCenter, I decided to pare down the static creatives in one of my campaigns.

One creative, in particular, outperformed the others quite handily.

Prior to deleting the under-performing creatives, 99% of my keywords had a status of "approved". After deleting the underperforming creatives, 50% of my keywords acquired a status of "pending approval".

These ads were not dynamic in any way, shape, or form (ie. I was not using parameters in this campaign)...yet, somehow, the keywords were assigned to specific static creatives. Some of the creatives differed from others by only a single word (ie. "get widgets now" vs "buy widgets now")....but, apparently, keywords are associated with one or the other, not with both. So if you delete a creative that a keyword is "associated with", the keyword loses its status and the approval process begins anew.

It'll be interesting to see how this affects traffic. Hopefully the approval process won't take the 3+ weeks it took last time.



5+ Year Member

Msg#: 76 posted 11:34 pm on Apr 21, 2006 (gmt 0)

Deleting the underperforming creatives has totally hosed this campaign. Traffic is down approximately 80% from yesterday (and this after upping my bids by 60% this morning!). Quite a penalty for nuking the ads with the lowest CTR's.

Needless to say, I will not be deleting any more creatives...

I guess I'm just too used to the Adwords way of doing things. ie. run multiple creatives, test, and eliminate those with lesser CTR's. It doesn't seem like this methodology is compatible with adCenter. I'm just glad this happened to one of my smaller / less important campaigns.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Microsoft / BingAds (was MSN/Microsoft AdCenter)
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved