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Adding tracking to keywords
how do I add a tracking code to each keyword in MSN?
cbrown23




msg:1582032
 4:55 pm on Apr 10, 2006 (gmt 0)

I am very new to using MSN ad center and I have been asked to find out how to add keyword tracking to one of our clients msn accounts. I have done this in Yahoo search and in Google AdWords by just assigning urls with tracking code in them for each keyword. I have looked through the help section in MSN and it doesn't seem to be a way to assign a separate url for each keyword. Does anyone know how I could add a specific tracking code number for each keyword in my campaign. Much thanks for any help!

 

gdawg




msg:1582033
 6:37 pm on Apr 10, 2006 (gmt 0)

One way you could do it is by importing your keywords using a spreadsheet. If you go download the msn sample spreadsheet you will see they have columns labeled "parameters" which could be used for this. If you log into your MSN adcenter account, select help and do a search for parameters it will give you specific information regarding this option.

StupidScript




msg:1582034
 4:55 pm on Apr 11, 2006 (gmt 0)

Yes, in theory you could assign a separate target URL including a separate tracking code for each keyword using Param 1. Please let us know if you get that feature working. It doesn't look like MSN has quite settled on what to use the Params for, yet.

xor0




msg:1582035
 2:17 am on Apr 14, 2006 (gmt 0)

quote:
Yes, in theory you could assign a separate target URL including a separate tracking code for each keyword using Param 1. Please let us know if you get that feature working. It doesn't look like MSN has quite settled on what to use the Params for, yet.
endquote

Yes I do exactly this. A pain to ad a code for each kw but it works fine. Looks like it may change with the update on the 18th though.

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