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BingAds (was MSN/Microsoft AdCenter) Forum

This 43 message thread spans 2 pages: 43 ( [1] 2 > >     
MSN AdCenter Primer for New Users
Intro to AdCenter and comparison to AdWords
werty

WebmasterWorld Administrator 10+ Year Member



 
Msg#: 32 posted 11:13 am on Mar 5, 2006 (gmt 0)

For all of those who will be joining AdCenter on Monday [webmasterworld.com] here is a bit of a primer for you:

What to expect:
Low cost clicks, low traffic, dodgy system performance, and a new interface/process to learn. I have been using AdCenter since its first launch and have seen vast improvements in version two, so I am expecting things will get much better, and all feedback will be listened to.

Here are a few things to consider when signing up for AdCenter:
The new sign up that will launch on Monday will be for the US only, does this mean that it is for US customers, or for US traffic? I work in Canada, and have a US account, so it would seem like if you are in a country other then the US, you can sign up for the service, but you will only be able to target US based traffic. (they already have separate Singapore and France that are open for sign up)

How much does it cost to sign up?
It is not free to sign up; it will cost $5.00 USD

How does AdCenter compare to AdSense or YPN?
This is not for the AdSense part of AdCenter; it is only for BUYING advertising, not selling clicks on your site. AFAIK that product has not been released.

How many accounts can you get?
You should be able to get one Master Account, with up to 3 sub accounts per credit card within one interface. So you can have more than 3 accounts within one main login, if you have numerous credit cards. You may be able to play the system and get numerous accounts with different credit cards and email addresses.

How is this different from Google?
Well it is very similar however the main thing is the Ad groups on Google, would be the equivalent of an ORDER on MSN. The second biggest thing is that you have one description line of 70 characters VS 2 lines of 35 characters each like on Google.

How does the bidding system differ from Google? [webmasterworld.com]
Minimum cost is $0.05 per click. If there is competition you only pay one cent above the advertiser below you (overture style). There is talk of MSN switching to a CTR*CPC structure like early Google (before quality score), but now it is closer to Overture.

What Are Parameters?
These allow you to dynamically add things other than keywords to your Ad Copy, up to 3 parameters can be stored per URL. Parameter 1 is best used for using a unique URL per keyword, since it allows more characters than parameter 2 or 3. I have had issues when trying to put parameters into the URL dynamically, especially when there is a space. Worth testing however.Read more about Parameters here [advertising.msn.com]

In addition to this there are massive amounts of targeting features:
Target by location, sex, income, time of day, etc…

How accurate is the targeting data?
“As accurate as the forms are filled out by passport users”
Where does it get the data from?
Passport information (this is Microsoft passport – used for hotmail, msn messenger, etc)

How does the traffic convert?
I have been very happy with it, just wish there was more.

How much traffic can I expect?
They just upped the serving by 70%, from the original 25ish%, so roughly 40%. So just imagine if you are happy now, you will have the potential to reach 2.5x the traffic when it is rolled out 100%, and that is if they do not gain market share.

I can’t see my ads?
MSN is attaching cookies to users, so once they get an overture ad, they stick with overture ads, to bypass this and see MSN ads go to: [adcenter.search.msn.com...] it should overwrite your overture cookie and show you MSN ads for the next 30 days [advertising.msn.com].

AdCenter does not work on my machine?
Make sure you have the proper equipment/software: [advertising.msn.com...]
I had issues with IE 7.0 (beta) and had to downgrade to 6.0

I have a great suggestion for AdCenter, how can I tell them about it?
You can try to fill out their form: [advertising.msn.com...] but you are better off adding to the WebmasterWorld AdCenter wish list [webmasterworld.com].

Where can I learn more about MSN AdCenter?
AdCenter Home Page:http://advertising.msn.com/msn-adcenter
AdCenter Login: [adcenter.msn.com...]
FAQs: [advertising.msn.com...]
Official AdCenter Blog: [blogs.msdn.com...]

Keep in mind AdCenter is a beta and they do want your business and feedback. Please follow-up with any pointers you may be able to add to this for the AdCenter newbies.

 

teatime

5+ Year Member



 
Msg#: 32 posted 1:27 pm on Mar 5, 2006 (gmt 0)

The Adcenter product is getting better,
For newbies, to save you some wondering:
1. Reports may be a couple of days behind at times. So it's hard to tell what you spent yesterday. Or the day before.

2. Keywords that are clearly relevant to your site may be rejected. Email support and request their "Appeals Spreadsheet". Fill this out, send it back, and then they do give it pretty prompt human attention.
3. Most reports don't seem to total things up. So, just export to a .csv and do a sum function. Hopefully they'll address this soon, as alot of users are requesting "Totals".

4. When you import keywords from a spreadsheet, a surprising amount of them will be rejected as duplicates. You have to strip them out and re-submit the spreadsheet, Adcenter doesn't just go ahead and load the non-duplicates.

Overall, be patient and communicate with the support staff - they are very helpful. And the product is improving with each release.

eves

5+ Year Member



 
Msg#: 32 posted 6:41 am on Mar 6, 2006 (gmt 0)

do you have to own the destination url or are affiliate links allowed?

bogner

5+ Year Member



 
Msg#: 32 posted 2:11 pm on Mar 6, 2006 (gmt 0)

I have used the MSN adCenter for my affiliate programs and you do not have to own the destination URL for those ads. The only thing you need is when you sign up use a URL that you do own. After that you are all set to add different "orders" or ad groups.

oceankane

5+ Year Member



 
Msg#: 32 posted 5:33 pm on Mar 6, 2006 (gmt 0)

Adcenter doesn't work with any of the Mac browsers? That is kind of lame.

FrankWeb

10+ Year Member



 
Msg#: 32 posted 5:51 pm on Mar 6, 2006 (gmt 0)

Just started to sign up. Every time when I sign up with a european country is selected it gives the error 'the selected country/region does not support credit card payments'. This makes signing up not possible. Only for the US I assume. Can anybody confirm that?

werty

WebmasterWorld Administrator 10+ Year Member



 
Msg#: 32 posted 6:11 pm on Mar 6, 2006 (gmt 0)

FrankWeb, I was able to signup with a Canadian CC today, and a coworker signed up with a Finnish CC.

wheel

WebmasterWorld Senior Member wheel us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 32 posted 6:16 pm on Mar 6, 2006 (gmt 0)

>> Adcenter doesn't work with any of the Mac browsers? That is kind of lame.

or firefox. I wonder what happens if I change the useragent though - will that work? Save me having to set up my laptop to run this stuff?

mactavish

5+ Year Member



 
Msg#: 32 posted 6:44 pm on Mar 6, 2006 (gmt 0)

Thanks for the informative post. I just signed up for Adcenter and have already experienced some clunkiness in dealing with duplicates.

It is worth noting that they don't just consider identical keywords duplicates. I saw a few cases where MSN stripped out the word "and" from a keyword and thus matched it as a duplicate to another keyword. This makes finding and removing duplicates in a spreadsheet quite difficult.

With that said, it is a beta so it won't be perfect. It is a nice-looking interface with interesting keyword metrics and graphing. I'm looking forward to seeing their system mature.

snag

10+ Year Member



 
Msg#: 32 posted 8:17 pm on Mar 6, 2006 (gmt 0)

I don't see any way to import ads or campaigns - where is it?

breny

10+ Year Member



 
Msg#: 32 posted 8:40 pm on Mar 6, 2006 (gmt 0)

This site has the template for uploading keywords (and also a lot of other good info). The import option is under the "Manage Keywords" tab in Adcenter.

<snip>

[edited by: werty at 12:15 am (utc) on Mar. 7, 2006]
[edit reason] Removed URL - Please see TOS #13 [/edit]

alpine

10+ Year Member



 
Msg#: 32 posted 2:47 am on Mar 7, 2006 (gmt 0)

Am I missing something? How does one see the current bids, like the Overture tool:

[uv.bidtool.overture.com...]

GlenB

5+ Year Member



 
Msg#: 32 posted 3:18 am on Mar 7, 2006 (gmt 0)

Can someone please tell me if the ad copy Can Be Written Like This?

Penguin

10+ Year Member



 
Msg#: 32 posted 9:51 am on Mar 7, 2006 (gmt 0)

For some reason,

I can't seem into import using the csv and excel formats even though I used their templates. It should be saved as Microsoft Office Excel Workbook or CSV(Comma Delimited) right?

Thanks

webpublisher

10+ Year Member



 
Msg#: 32 posted 2:22 pm on Mar 7, 2006 (gmt 0)

I also had this same problem but it the end it was due to one of the following:

The adtitle was more than 25 characters

or

The description was more than 70 characters

When I tried to import as csv I was informed of these errors, but not with xls.

I went back to my spreadsheet and added some Nto inform me of the number of characters I was using. Then when I was ready to submit I deleted these columns.

The next problem was a restriction on the number of ads in one order - it is 20.

Then another problem because I realised all these ads had to share the same keyword. I was thinking that I could give each ad a different keyword - like I can in Adwords.

Thus in my opinion the upload feature is very limited almost not worth having. I want to upload lots of "orders" but as far as I can see I can only upload "ads" - which I guess is for split testing. Adwords allows you to use your last ad as a template with MSN you have to start from stratch.

The more I start to use MSN in earnest the more understand that this really is in BETA.

webpublisher

10+ Year Member



 
Msg#: 32 posted 2:31 pm on Mar 7, 2006 (gmt 0)

Snag you state:

"I don't see any way to import ads or campaigns - where is it? "

-- There is no way to import campaigns or orders, just ads into an order.

So if you have spreadsheets you have used for uploading to Adwords or Overture you really can't use them for MSN Adcenter.

MSN need to look at how you can upload to Google with their spreadsheets. You can select a keyword and say which campaign and adgroup you want it in - exactly how anyone would want it.

I'm asking myself do I really have to submit everything manually..this is crazy surely when the creators sat down to create this product they would have been thinking how to we make it as easy as possible for everyone to add campaigns they have in Adwords.

podman

10+ Year Member



 
Msg#: 32 posted 7:44 pm on Mar 7, 2006 (gmt 0)

Signed up with a Canadian CC yesterday, but I did not expect to get in, since it seemed to want a Credit Card in US$.

I made campaigm just for the sake of doing it, but it's still waiting to be approved.

It's not that good for my needs this week, since I want to target Canadian buyers with a product that costs too much to ship to the US.

Zygoot

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 32 posted 7:49 pm on Mar 7, 2006 (gmt 0)

I've signed up yesterday and added a campaign about 25 or 26 hours ago.

The status of my keywords is still pending, it looks like they are a bit overwhelmed by the influx of new advertisers.

ebound

10+ Year Member



 
Msg#: 32 posted 3:15 pm on Mar 8, 2006 (gmt 0)

Three Words - SUPER SLOW APPROVAL

Tigerlilies

5+ Year Member



 
Msg#: 32 posted 5:58 pm on Mar 8, 2006 (gmt 0)

Anyone know the e-mail address or phone line for the support center?

I was able to find a contact US page, but it didn't contain any e-mail addresses or phone number to actually contact MSN. (Although it did contain the graphics)

Kahless

10+ Year Member



 
Msg#: 32 posted 10:25 pm on Mar 8, 2006 (gmt 0)

Coming up on 24 hours for me also. If these guys really want to compete with Google the approval should be almost immediate just like Adwords.

I do most of my advertising with Google since Overture take so long and can be a real pain in the ass with keywords. I hope MSN Adcenter is not going to be like another Overture.

metakomm

5+ Year Member



 
Msg#: 32 posted 10:28 pm on Mar 8, 2006 (gmt 0)

I'm mad about the slow approval, but give 'em a chance...When everyone just jumped on board they probably have a glut of ads that have flooded them with tons of keywords...Once they get through all the new advertisers new ads, I'm sure the time will get back to being reasonable..

breny

10+ Year Member



 
Msg#: 32 posted 10:42 pm on Mar 8, 2006 (gmt 0)

Up until last Friday approval was pretty much instantaneous. I haven't had anything approved since then. I still have one order sitting there that I loaded last Friday.

I wish they would at least approve the ads so the algorithm can do the keywords.

Kahless

10+ Year Member



 
Msg#: 32 posted 11:10 pm on Mar 8, 2006 (gmt 0)

One thing that did suprise me is that they did leave a voice mail a few days ago and left a number to call them if I have an questions. I would take them up on it if only I did not delete the voice mail. :(

skuba

10+ Year Member



 
Msg#: 32 posted 12:11 am on Mar 9, 2006 (gmt 0)

Man, this Adcenter is really BETA!
Although all my setting are for USA adn even geo targetting is set for USA it is asking for my budget in EUROS!?

On another order, it asked in DOLLARS, but not on the other one. And they are exactly the same.

Can I change that?

Thanks

[edited by: skuba at 12:27 am (utc) on Mar. 9, 2006]

skuba

10+ Year Member



 
Msg#: 32 posted 12:13 am on Mar 9, 2006 (gmt 0)

Another thing I couldn't find.

Does conversion tracking code go only on receipt page or every page?

And is it possible to track the conversion value or is it just true or false?

Do you guys also think that most sites will have only one order? I mean, otherwise you need to include several tracking codes to your pages and it might even cause problems to tracking. What do you think? What's the point of using more than one order?

I couldn't find a reason to have more than one campaign too.

Thanks a lot

SuddenlySara



 
Msg#: 32 posted 1:47 am on Mar 9, 2006 (gmt 0)

Thanks for charging me my 5 bucks but still can't login MSN...

Zygoot

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 32 posted 2:13 am on Mar 9, 2006 (gmt 0)

MSN really needs to employ more people. I submitted my keywords on Monday and still there's nothing approved.

breny

10+ Year Member



 
Msg#: 32 posted 2:52 am on Mar 9, 2006 (gmt 0)

I submitted some on Friday that haven't been approved. I called today about it. The issue was supposed to be "escalated." I still haven't seen any change.

skuba

10+ Year Member



 
Msg#: 32 posted 5:40 pm on Mar 9, 2006 (gmt 0)

Does anybody know the answers for this?

Man, this Adcenter is really BETA!
Although all my setting are for USA adn even geo targetting is set for USA it is asking for my budget in EUROS!?
On another order, it asked in DOLLARS, but not on the other one. And they are exactly the same.

Can I change that?


Another thing I couldn't find.
Does conversion tracking code go only on receipt page or every page?

And is it possible to track the conversion value or is it just true or false?

Do you guys also think that most sites will have only one order? I mean, otherwise you need to include several tracking codes to your pages and it might even cause problems to tracking. What do you think? What's the point of using more than one order?

I couldn't find a reason to have more than one campaign too.

Thanks a lot

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