MSN Ad Center a new PPC advertising program. the accounts are given on invitation basis currently.
I got the opportunity to go through one of the account, they have new tools similar but more advanced than what google have, they have an amazing keyword research tool.
You can get the number of searches for that keyword for the last month and the current month.
You can also get the price estimation of that keyword on the basis of different match options.
i.e.broad match, exact match and phrase match.
Like Google Adwords, MSN Ad Center also have the option of getting keywords related to your website.
After you have entered your keyword, language and country/region.
You will get the number of searches on that keyword and also some more related and similar keywords along with it.
Select your keywords, than those keywords will move to another box on the right with the name “keyword collection”.
As there is a option of view profile in the keyword collection box. Which is the research collection of MSN.
That Research includes:
Traffic Trends, Age and Gender, Geography, Wealth Index and Lifestyle.
The Research on this interesting advertising tool is not yet finished, but marks the beginning of exploring new things…