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BingAds (was MSN/Microsoft AdCenter) Forum

AdCenter Ads
How do they choose?
brass monkey

10+ Year Member

Msg#: 239 posted 1:55 am on Jul 8, 2006 (gmt 0)


I am having a hard time trying to find out how multiple ads per order rotate. Is there any way to set this?




5+ Year Member

Msg#: 239 posted 5:35 pm on Jul 8, 2006 (gmt 0)

Nope. Deteremined by "relevancy".
Basically, whichever keywords match up closest with your ad text/title will be associated with that ad. Also, if you are using dynamic text for some and not others, generally the ones matching the dynamic text param placeholders will generate the ad with the same param field enabled.

EX. If one ad uses {param2} and another uses {param3}, then keywords using {param2} should pull up the {param2} ad, and so on and so forth.

(I think?)

BTW, is WW purple now, or is it just me?


5+ Year Member

Msg#: 239 posted 10:28 pm on Jul 12, 2006 (gmt 0)

Click-through rate is also a factor, in addition to the relevancy Draconian mentioned. in general your ads will rotate equally until certain ones start to see better click-through, and then those will start showing up more often.

You can check to see which ads are under-performing via the ad performance report.

Hope that helps,

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