|New adcenter banner ad|
Claims conversions are higher than the competition
Here's a summary of the flash ad i've been seeing floating around the internet: "Microsoft adcenter converts customers at a rate that is 57% higher than Google, 48% higher than Yahoo."
Interesting claim. Is this what you are finding?
I think it varies by industry, but I have been extremly happy with the traffic I am buying.
well so far my cost per aquisition has been low in comparison to Google but as more and more players join the bandwagon cost, conversion etc are going to rise and that would be the time to compare.
I also see much higher conversions and more overall sales with adcenter than adwords, and the cost is MUCH less. In most of my markets Adwords is no longer viable for me. In Adcenter I can still make a very nice ROI.
I know some here have complained about Acenter support but my experience there has also been positive, I can pick up the phone and make a call and usually get a human with little or no waiting, and for the most part they have been helpful.
Adwords, it seems to take 2-4 days for an email reply, often with a canned response.
|but as more and more players join the bandwagon cost, conversion etc are going to rise and that would be the time to compare |
True, and I'm sure over time things will slowly change, but I think you also have to compare the here and now. Both are valid comparisons.
I used to spend 5 figures a month with Adwords, now it's going to Adcenter. I cannot make money with Adwords, I can make money with Adcenter
[edited by: Shadoze at 6:13 pm (utc) on June 29, 2006]
I've got some conversions running extremely high now.
Same thing happened with Adwords in the beginning. Competition, rising costs, etc. seems to level things off a bit after a few months.
For now, I have some terms easily running 40% higher than expected.
Just enjoy it while it lasts...
"Adwords, it seems to take 2-4 days for an email reply, often with a canned response."
well, with google opening up their shop in my country the above is no longer an issue. As far as as reaching to them for details to my campaign.
"Just enjoy it while it lasts... "
couldn't agree more rise2it as long as there are less players , ROI is good lets enjoy.