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BingAds (was MSN/Microsoft AdCenter) Forum

    
Trademark terms
Jon12345




msg:1582264
 4:15 pm on Jun 26, 2006 (gmt 0)

What is Adcenters policy about trademark terms? Are you allowed to use them in the advert itself?

Is it legal to do this anyway?

 

t2teddy




msg:1582265
 8:40 am on Jun 27, 2006 (gmt 0)

only if you're a licensed re-seller, plus you have to send them proof from the company that does hold the TM. Not sure what though. I just read something about it in the help files a few minutes ago.

Jon12345




msg:1582266
 2:23 pm on Jun 27, 2006 (gmt 0)

But what happens if you accidentely created an advert with a trademarked term?

adCenter411




msg:1582267
 8:51 pm on Jun 27, 2006 (gmt 0)

Hi Jon12345,
Our official policy is that we don't allow advertisers to bid on trademarked terms unless, as t2teddy said, you're an authorized reseller.

--adCenter411

Draconian




msg:1582268
 11:17 pm on Jun 27, 2006 (gmt 0)

But what happens if you accidentely created an advert with a trademarked term?

ROFL... You are kidding... right? Did you typo maliciously to "accidentally"? XD - JK!

Jon12345




msg:1582269
 5:08 pm on Jun 28, 2006 (gmt 0)

There are so many trademarked terms nowadays that unless you do a search, you might be unknowingly be infringing a trademark.

Does Adcenter have a check to stop you accidentely entering a trademark term?

LeoXIV




msg:1582270
 6:52 pm on Jun 28, 2006 (gmt 0)

AFAIK, yes they do.

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