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BingAds (was MSN/Microsoft AdCenter) Forum

What Happens if the {keyword} is too long?

10+ Year Member

Msg#: 210 posted 9:51 pm on Jun 20, 2006 (gmt 0)

I'm trying to import my google ads and am trying to figure out what do with my dyanmic ads. I guess I could replace them with static ads but am not sure what to do yet.

My question is what happens if I create a dyanmic ad and the keyword is too long? I hear there is no default in MSN. So what happens? No ad is served?

And I couldn't find any explanation on MSN help on how to import keywords and ads from adwords (this should be something they should focus on) but did find this with a google search.

I assume I can put the keywords in the add title but want to make sure.



5+ Year Member

Msg#: 210 posted 10:00 pm on Jun 20, 2006 (gmt 0)

That link you posted is on the advertising.msn.com site..... anyways, you're right there is no default for your {keyword} text, but your ad will still show if the text is too long, only without the keyword.


10+ Year Member

Msg#: 210 posted 12:16 am on Jun 21, 2006 (gmt 0)

So I do (keyword) MORE TEXT

and the MORE Text will show. If there is enough space KEYWORK and MORE TEXT will show?

So does the link above not work for importing keywords and ads at the same time? That's what I want to do, import my google campaign


5+ Year Member

Msg#: 210 posted 12:46 am on Jun 22, 2006 (gmt 0)

I'm not quite sure I understand.

In adCenter, they only let you cap the first letter of each word. the Keyword command is {keyword} not (Keyword). If you tpye the command and then "more text" then your keyword will appear as well as whatever you have typed afterward.

Side note:

Unfortunetely, unlike Google, you cannot capitalize the command in order to capitalize your keywords when they appear, you need to go through your list of keywords and capitalize each and every one of them. Oh well.

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