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BingAds (was MSN/Microsoft AdCenter) Forum

    
Adding Negative Keywords?
Negative / Excluded Keywords
Anish




msg:1581623
 9:08 am on Jun 13, 2006 (gmt 0)

Can Adcentre also advise me how one can use "Excluded Keywords" in the best possible manner.

 

Draconian




msg:1581624
 7:01 pm on Jun 13, 2006 (gmt 0)

Let's say you're a Honda car dealership and you want to bid on a broad match type for the term "Honda" but don't want your ad to appear if the user is searching for "Honda bikes".
You would add an excluded keyword type for the term "bike" so that when someone types in "Honda bike" or "Bike Honda" XD Your ad wouldn't show up. Yippee!

Wouldn't it be nice if you could use incremental pricing for a positive type keyword? Just imagine that same scenario, only now the PPC would let you bid another 20% of your CPC if other words you WANT appear as well. (Like Honda + car = an increase in base bid)

I guess this would be next to useless as you can just make an additional keyword for Honda car, but I still think I'd find use for it. (Would definetely make it easier to look through my darn KW's)

Anish




msg:1581625
 4:59 am on Jun 14, 2006 (gmt 0)

thanks Draconian :)

Draconian




msg:1581626
 12:26 am on Jun 15, 2006 (gmt 0)

Any time my friend.

Any one else have any suggestions or ideas for excluded keyword types? I think the most important thing for advertisers is to find out what works for the fellow man or woman. (Especially with a resource like adCenter411)

PS - Muchos gracias Senor for all of your help with the program!

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